Web design Santee has to be done with search engine optimization in mind. It makes no sense to create the perfect website that never gets seen by the target audience. Most designers make the mistake of creating remarkable websites without accounting for SEO. Don’t be one of them. Here are some of the main things you need to do when creating a web page that is search engine optimized.
Use SEO friendly URLs
Search engine optimization starts right from the purchase of domain names. The perfect domain name needs to be short and should include keywords that are relevant to your business. The URL should also be easy to type and remember. The best URL is the one that gives Internet users an idea of what the website is about.
Optimized images
As a web designer Santee, you need to make sure that all the images you use on your web page are optimized for search. Search engines are not able to understand images. They use the image caption to determine what an image is about. For a better rank in search results, you need to optimize the images using the text on your site. You must also refrain from using images that are too large as they will cause your website to load slowly. The image size should be between 30 and 100KBs with a 72 dpi resolution.
Responsive design
Google recommends the use of responsive web design. This is a design that allows your website to load optimally on multiple devices. Needless to say, Google made an algorithm update that favors websites with a responsive design over those that don’t. Having a responsive design also means fewer bounce rates. High bounce rates result from mobile users landing on a website that is designed for desktop computers. When a website has a high bounce rate, its online reputation goes down and so does its ranking.
Quick navigation
A great web design Santee is one that has a quick navigation. The navigation should give users an easier navigation when they get on your site. Finding what they are looking for must be easy. The navigation bar should be on top or along the left margin of your web page.
Fast loading pages
The load time of your pages will impact search engine ranking. Not many people will be willing to wait for a full minute for a page to load up. If they click away, that will be recorded as a bounce and it will impact your reputation. You can reduce the load time of your pages by enabling compression, using smaller images and leveraging on browser caching.
Relevant keywords
The most important thing you can do to boost SEO is to use the most relevant keywords. However, you should not overuse the keywords. The Google Keyword Planner will help find the most suitable keywords for your website.
These simple practices will help you optimize your website for search. Don’t be in a hurry as a web designer Santee to finish your work. Make calculated decisions.
