What Your Company Website Needs to Have

Are you considering a new web design Chula Vista for your company website? Why not start by compiling a list of the must-haves? It makes no sense to create an expensive website that never ends up bringing the traffic that you need. If you are getting ready to create your website, here are the top things that you need to include.

Strong domain name

The domain name is the address of your website. How easy it is to remember and type the domain name will determine the overall success of your website. Therefore, as you purchase a domain name you need to always pick one that is short, memorable, and easy to type. The .com addresses are the best because intuitively visitors will type .com. As much as a .org seems like the best option, make sure you also get a .com version. Your web designer Chula Vista can help register your company address in different prefixes.

Readability

Having a flashy website is good but you always need to make sure that the website is readable. Don’t use too many popups or colors that make it hard for visitors to read your content. You also need to make use of whitespaces, use headings and subheadings and also highlight the most important points on your website. Considering most people hate to read, you should make your content scan-able. You can do this by making use of lists.

Easy to navigate

Even as you try to create a masterpiece, you must never veer too much off course. Your website should not be too different from the other websites out there. For example, visitors expect the search tool to be on the top right part of your page. Don’t place it at a random place that will cause visitors to waste time searching for it.

Fast loading

If your website takes long to load it will definitely cost you a lot of valuable customers. Visitors expect your web pages to load up in less than 3 seconds. Your web designer Chula Vista will be able to remove the clutter from your website so that it loads faster.

Search engine optimization

You will never get the exposure you need unless you invest in search engine optimization. Most people will find your website through search engines. Make sure you have a good ranking.

Other important things you should do is to ensure your website has a clear brand identity, good online reputation, great website security, social media integration and mobile friendliness. You also need to keep up with the trends in order to create a great website.  

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Things Every Business Website Needs

When it comes to web design Chula Vista you have to think beyond the aesthetics. There is more to an effective website than just how it looks. In this article we will be discussing the things that your small business website must have for it to bring the results that you need.

Clear description of who you are

A common mistake in most business website is failure to let the visitor know what the business is about. Not many visitors will take the time to look around. If they can’t find what they are looking for on the homepage, most visitors will just leave your website. To avoid this issue, your web designer Chula Vista needs to make sure that your homepage clearly states the name and sums up the products or services that you offer. Letting visitors know what your business is about is the key to grabbing their attention.

Simple and sensible web address

This is where the domain name comes in. For starters, you need to go with the .com. Yes .org might be attractive but before you consider it check if you can get the .com. People type .com instinctively. In addition to that, you have to keep the domain name short, easy to say, spell and remember. The last thing you want is for a small typo to send visitors to the website of your competitor.

Easy to navigate

Always assume that your visitors have no technical skills. Create a website that is simple and easy to navigate. Moving from the homepage to the products page then to the contact page should not be a hassle. Your website needs to be axiomatic. Don’t force visitors to guess what to do next. Use a simple web design Chula Vista and include your contact information at the top or bottom of every page.

Customer testimonials

It is hard to do business with a stranger. That is why most online shoppers go through reviews and testimonials before purchasing anything. To win the trust of your visitors you need to include customer testimonials on your website.

Call to action

Tell your visitors what you want them to do. This is where the calls-to-action comes in. If you need a visitor to sign-up to your newsletter or to simply contact you, you need to tell them that. Make sure you use special buttons or simply highlight the text for your calls-to-action.

Other important things you should do is to have a sound SEO strategy, always add fresh and high quality content regularly, get an SSL certificate and simply design a website that is friendly to your target audiences.

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What You Must Do Before Publishing Content on Your Website

Creating the best web design Chula Vista requires more than just choosing the best CMS and customizing a theme. There are several things you have to do to make your website more engaging and effective. In this post we shall be focusing on the vital things you ought to do to make your web content more engaging and effective to the target audience.

If it is bad delete it

The mistake most people make when creating content is of not deleting bad content. It is easy to feel like you spent way too much time creating content and feel the need to publish it anyway. This is a terrible mistake. A fact that every web designer Chula Vista knows is that anything that is published online will stay online forever and might come to haunt you later. This is why you must only publish high quality content. If you suspect you might be posting something you will regret later, fix it before you post it.

Verify formatting

Double checking your work is very important. Take a few minutes to go through your content and make sure that it is readable and that all the links are working properly. The content must also have the proper use of whitespace. Does the content match your brand? Is the content appropriate to the subject matter? You also need to make sure that the headings are bolded. Your content should also not have big paragraphs as those are hard for readers to read.

Proofread

This is something you should do more than once. Typos, missing words and the improper use of words will reduce the effectiveness of your content. Some readers may even click away from your page when they notice grammatical errors or spelling mistakes. Mistakes convey a lack of dedication and professionalism in creating great content. Don’t be afraid to ask your friend to proofread the content for you. If you are breaking very important news, you can publish then edit it.

Know your market

Even before you choose a style for your web design Chula Vista, it is important that you identify your market and learn more about it. Who are your target audience and when are they usually online? Most people are online before work, during lunch time and early in the evening immediately after work. Beginning of the week is the best time to post and not the beginning of the weekend.

Call to action

Last but not least, you need to make sure that your content has a call to action. Let them know what you want from them.

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Important Checklist in Web Design

Web design Chula Vista has come a long way and things keep on changing. If you want to create a remarkable website, it is paramount that you keep up with the trends. In this post we shall be taking a look at the checklist you need to keep in mind when working on a website.

Fast loading

The first thing you need to understand is that visitors are running short on time. They don’t have the time to wait for a page to load up or complete a long checkout process. As you work on your website, you need to design one that loads fast on all devices. Your web designer Chula Vista must also make sure that the checkout process is not lengthy. Use Pagespeed Insights by Google or Pingdom to check the load speed of your page.

Mobile ready

One thing you will notice once you launch your website is that the majority of visitors you get will be mobile users. This is because almost everyone uses smart devices to access the Internet. Over 60% of the traffic you get will be from mobile users. This is why you should create a website that is mobile-friendly. Create a website that can be accessed from anywhere and on any device.

Tracking enabled

Analytics are very important. As you work on a website, you need to be able to track the traffic you are getting, pages that are being frequented and where your traffic is coming from and through which channel. This information will help improve your website accordingly. This is why before you launch you have to make sure that tracking is enabled to gauge key indicators like goals, traffic and conversions.

SEO friendly 

The majority of your traffic will come from search engines. This is why you should never underestimate the power of search engine optimization. Your content should be compelling and readable for your followers and also be optimized for search. Your web designer Chula Vista should include all important on-page SEO tags as well as elements. Don’t forget to add schema and XML sitemaps.

Social media

Most of your target audiences are on social media. You need to get your brand to them. Start by integrating all relevant social media platforms in the design. Your visitors should be able to access your social media pages from your website instantly. This will help broaden the reach of your brand.

Strong security

The worst mistake you can ever make is that of compromising on site security. If visitors learn that your website is insecure they will avoid it. Start by getting the SSL certificate. You also need to put in all relevant measures to protect the data of your visitors.

Web design Chula Vista takes more than just installing the best theme and using the best CMS. To succeed in online marketing you must do the above things. You also need to make sure you keep up with the web development trends.

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Web Design Chula Vista – How Long Should a Web Page Be?

One of the hardest decisions to make in web design Chula Vista is that on how long a web page should be. Most people know how wide a page needs to be but not how long it should be. Conventional wisdom says a page shouldn’t be longer than one screen-full of text since readers hate scrolling. But how big is the standard screen? What happens to mobile users?

Scrolling is not the only that that hides information

The biggest argument on creating pages that are too long is that they hide information that falls ‘below the fold’. Argument is that most readers seldom scroll. All in all, splitting a long page into multiple pages also hides the content. Studies show that multiple page articles record a drop off of about 50% for each page after the first one. What this means is that if 100 people read the first page, only 50 will read the second page and just 25 will get to the third page. This means if your article was split into 4 pages the fourth page may never get any readers. With this in mind, what should a web designer Chula Vista do?

The best solution is to use visual cues to tell visitors how long a page is. As they scroll, they should be able to see their progress. This is much better than using links to subsequent pages. Links never tell readers how far they are to the end. What is more is that asking your readers to click on a link is asking from them too much. When all the information is on the same page, visitors can scan it and find what they are looking for.

Scrolling can be blocked

When you have a long web page, you must ensure there are no scroll blockers. These are page elements that make readers think the page is over. They include the following:

  • Lines of text links
  • Horizontal lines
  • Short, wide graphics
  • Navigation icons
  • Social media links

As a web designer Chula Vista, you must understand that anything that looks like a horizontal line will make the readers think that they have gotten to the end of the page.

Make page easy to scan

The best thing you can do when creating a long web page is to make it easy to scan. This means making use of headings, subheadings and listings. You should also highlight the important points on your page.

As much as you have to create a long page, you should refrain from creating pages that are more than two printed pages of double-spaces, 12 point text. Remember that your audiences have a short attention span. Get to the point right away.

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Web Design Chula Vista – Guide for Stress Testing Your Website

Web design Chula Vista requires more than just installing the best theme and adding your content. Even after your website is ready, there is still a lot of work that still needs to be done. The last thing you want is for your website to crush just when things are picking up. In this post we shall be taking a look at the crucial things you need to do to stress test your website.

Browser compatibility

The first thing is to make sure your website loads perfectly on multiple browsers. Yes your web designer Chula Vista may have promised cross-browser compatibility but have you confirmed his claim? You need to try loading your website on various browsers. Start with the common browsers and move on to the less common ones. Remember that your visitors have varying browser preferences. If your website cannot load perfectly on Chrome, Mozilla or another popular browser, you will lose a lot of quality leads.

Mobile friendliness

More than 60% of the visitors you will get will be using mobile devices. What this means is if your website has not been optimized for mobile you are missing a lot. Ask your friends to try loading your website on their devices. If there is any issue on any of the devices, you need to fix it immediately. Visitors should be able to complete any required action on their device without having to open the website on a desktop computer. If they cannot complete a purchase on their mobile device, your website has a problem.

Download speed

Are you offering downloads on your website? If you are, you need to make sure that downloads have no problem. How long does it take for downloads to start? Don’t require visitors to take too many steps to get a download. Downloads should also not be interrupted midway.

Page zoom

Visitors with vision problems will want to use page zoom features to increase the size of your web page. There are, however, certain pages that lack the zoom capability. If your website cannot be zoomed because the layout breaks down, you are missing out on a lot. You need to test you website for page zoom and zoom at various levels to make sure the pages react as intended.

There are many more tests you can run. The important thing, however, is to keep testing your website. Never assume that since the zoom feature was working properly it still works two years down the line. Always spend time on your website and make sure it is reacting as it should.

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Tips for Choosing the Right Content Management System

Before any work on your web design Chula Vista starts, you have to decide on the Content Management System (CMS) to use. Websites that need to be updated with any kind of regularity need to be built on a CMS. The question, however, is which CMS should you use. There are so many options out there including proprietary ones. In this post we will be looking at the key considerations you need to make to find the CMS that is right for you.

Your technical knowledge

The first step to picking the best CMS is to understand how much technical know-how you need to use the platform. If you have lots of experience in CSS and HTML, software that gives you total control over the code of the website will be great. Drupal and ExpressionEngine are some of the best CMSs for this. On the other hand, if you have no understanding and are leaving all the work to a web designer Chula Vista, you need a platform that is easy to use. WordPress will make a good choice here; it is flexible and very little knowledge is needed to use it.

Available features

Another important thing you need to do is review the available features on your preferred content management system. Take a look at the features that come with the software ‘out of the box’ and those that can be added using add-on or plugins. You need to make sure that the specific features you need for your website are available on your preferred CMS. For example, if you need ecommerce capabilities on your website, you need a solution that allows you to do that.

Community and support options

The last thing you want to do is to have to move your website from one CMS to another simply because the one you are using doesn’t offer the features you need. This is why before choosing a CMS you need to make sure it offers great technical support and has a great community. WordPress is mostly preferred because of its large support community.

Pricing

Last but not least you need to consider the cost of using the CMS. Select the one that falls within your budget. It is also good to note that some platforms are free. All in all, pricing should not be the only determining factor when selecting a CMS. You should, however, not avoid pricing. The last thing you want is to have to leave a platform because it is too expensive for you.

Don’t let your web designer Chula Vista make all the decisions for you. Do your own research and ensure you can still manage your website once the web designer leaves.

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7 Steps for Building a Website

Web design Chula Vista is the first thing that comes to mind when thinking of building a new website. Most people focus just on the visuals. Although this is a good way to look at web development, web design is not the only thing you should consider. In this post we will be looking at the 7 steps you need to take when creating a website.

Hosting

Web hosting is more like paying rent for your business. Hosting is what enables you to store your website content online. Web hosting relies on a web server that provides all the resources needed to run your website. This includes the storage space and bandwidth. Your web designer Chula Vista will help decide on the right amount of bandwidth and storage to go with. Hosting is the first thing you should get.

Domain name

Second is your domain name. This is the address to your website. Visitors enter your domain name into their browsers to get to your website. Your domain name will also offer valuable branding for your website. You should make it easy to type and remember. The .com domain names are the best to go with. The good news is that you can purchase hosting and domain name from the same provider.

Plan your website

Before any work starts on your web design Chula Vista you have to think about the type of website you need. Do you need an information or news website? What should your website be able to do? This information will help set the perimeters for your new website. You also need to consider your navigation design and the type of content to post.

Build the website

This is the most complex part of building a website. You should always leave this part to an experienced web designer Chula Vista. A web designer knows how to build a website that meets its purpose.

Publish the website

This is where you take your website live. You need to upload your website files to your hosting provider. This is mostly done using FTP software. You have to contact your hosting provider to know the FTP that they recommend.

Promote the website

Now that your website is live the next step is to promote it. SEO is the most desirable ways of promoting a website. SEO will help your website be found by people that are looking for services, information or products that you offer.

Maintain your website

The final step is maintenance. This is the most tedious part of web design Chula Vista. You need to test your website often and make improvements. Your website needs to be updated too. It is paramount that you produce new content for your website regularly if you want to remain relevant.

These are the seven steps you need to take to build your website. If what you need is a professional website, you should refrain from building the website on your own. Always hire a web designer Chula Vista to help.

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