Top Reasons Why Your Website is Struggling?

Web design Chula Vista is not the only reason why websites struggle. There are so many things that come into play. More often than not, all you need to do is make a few tweaks to your website and you will start noticing more leads. In this post, we shall be focusing on the top reasons why websites struggle.

No defined target audience
Who are your target audience? If your website only has general content that is meant to serve everyone, it will forever lag behind. Your website is a sales/marketing tool. You need to know exactly who you are talking to in order to craft a message that is received well by your audience. All the content on your website needs to speak to the people in your target market. You must also speak their language and demonstrate the benefits you will offer. Your web designer Chula Vista will not be able to define your target audience for you. You know your business best and it is your job to help the web designer know who your target audiences are.

The web design looks outdated
Does your website look like it was built in the year 2008? If it does, that could be one of the reasons why it is not helping you succeed. There are so many companies that have let their online presence slip. They no longer update the design and content of their website. As a result, their websites end up becoming obsolete. Time changes and your website needs to go with the times and technology changes. There are great benefits that come with overhauling a website once every two to three years. Your web content must also be updated frequently.

No mobile version
Over 60% of the traffic you will get on your website will come from mobile users. You will lose significantly if your website is not mobile-friendly. As a matter of fact, not having a mobile friendly website will cause your ranking on search engines to go down. Contact your web designer Chula Vista and ask him to use a responsive web design. This is a design that will help your website adjust to any screen it is being viewed on.

There are many more reasons why your website might be lagging. Additional reasons worth mentioning include:

  • No call-to-actions on your website
  • You are not blogging
  • Your website lacks landing pages
  • The website is all about you and not the target audience
  • Your website is not search engine optimized
  • The website has broken or missing links
  • You are not on social media

Making the aforementioned changes will help catapult your website to the next level. You also need to make sure that you are keeping up with the trends when working on a web design Chula Vista.

Web design Chula Vista

Top 5 WordPress Plugins for Easy Content Management

Web design Chula Vista is made easy by content management systems like WordPress. The best thing about the CMS is that you don’t even have to learn programming to create your first website. Almost everything is done for you so that you can bring your dream to life from the comfort of your own home. When using WordPress, there are a number of plugins you should consider using in order to make content management easier.

TinyMCE Advanced
The default text editor provided by WordPress makes content publishing very easy. You can actually post your content with no prior knowledge of HTML and CSS. This is because the text editor works like your normal text processing software such as Microsoft Word. However, if you are a web designer Chula Vista and need to add advanced formatting, the default text editor might not be enough. This is where the TinyMCE Advanced comes in. It provides more options to the default content editor so that editing is much easier.

HTML Editor Syntax Highlighter
With some WordPress themes, the only way to edit the content is to edit the HTML. The problem is that the default HTML editor is very plain and bland looking. It makes it hard for you to read as well as determine where the error is. This is where the HTML Editor Syntax Highlighter excels. This plugin will highlight the errors so that you are able to code much faster. If you have used Dreamweaver, you will notice that the HTML Editor Syntax Highlighter works the same.

Admin Post Navigation
When editing your posts, you have to keep going back to the ‘All Posts’ in order to select the next post to work on. This will not be the case when using the Admin Post Navigation. The plugin adds a feature that helps you move from one post to another or back without wasting time. It adds the ‘Previous’ and ‘Next’ post button thus simplifying navigation. You will no longer have to go back to the main list of posts or pages when editing.

Simple Page Ordering
The best thing about this plugin is that it will enable you to order pages and other hierarchical posts types with a drag and drop option. This plugin is very handy when working on several pages. It makes the reordering of the pages a breeze thanks to its drag and drop interface.

Better Internal Link Search
The default WordPress internal search is good but not foolproof. This is where the Better Internal Link Search plugin takes over. This plugin fixes most of the errors seen in the default WordPress internal search. It makes the search for content easier and faster.

These are the key plugins you should consider when working on a web design Chula Vista. There are more plugins you can use but always make sure you read the reviews and ratings before installing.

Web design Chula Vista

Web Design Standards You Should Consider

A web designer Chula Vista will think about web design standards before he starts working on any website. This is because the standards determine how effective your website will be. These are set rules that web designers follow in order to align with the expectations of their visitors. The standards offer clarity and usability. In this article, we shall be focusing on the top web design standards you should be using in web development.

Logo in top left
With almost 100% of the websites you will find, the logo is located in the top left side of the web pages. This is where visitors expect to find the logo. To get better results in web design Chula Vista, you should make the logo clickable. Upon clicking on the logo, visitors should be directed to the home page or About Us page.

Contacts in the top right
Another standard is that of having the contacts in the top right side of the website. Approximately 44% of the websites you will find will have the contact button or the link to the contact page located in the top right corner of every page. Visitors expect to find this button here because it is common practice for the contact button or the contact link to be located here. It makes your website intuitive.

Main navigation falls across the top
With 88% of the websites, you will find the main navigation in the header. This is at the top of every page. It makes horizontal top-level navigation a standard in web design Chula Vista.

Home page slideshow
The use of images and videos on a website has become more popular. As a result, new changes have been seen in the web design. Today, about 32% of the live websites have a home page slideshow. This is also referred to as the carousel. It includes a rotating series of messages and images. You should consider adding this to your website in order to grab the attention of your visitors and direct them to the core values of your company.

Value proposition high up on a home page
As web designer Chula Vista, you probably know that you only have a few seconds to impress new customers and compel them to take action. This is why on 80% of the websites you will find, there is explicit value proposition high on the home page. Websites normally explain their value to the visitors above the fold.

There are many more web design standards. You need to keep researching and use the most common standards. Keeping up with the web development trends is the key to staying ahead of the curve.

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Top Rules to Follow in Web Design

Web design Chula Vista requires that you adhere to the web design standards and also keep up with the trends in web development. At times, in an effort to create a masterpiece, web designers end up making goofy mistakes that end up affecting the performance of their websites. If you are thinking of rebuilding your website or are working on a new website, there are a number of guidelines you need to follow in order to create a great website.

Simple is beautiful
This is the first point you need to understand. Cramming too much on a single page will only create confusion. It is very easy for you to frustrate visitors when there are too many links and web elements to sort through. You must always limit the number of images you use and make use of whitespaces. The idea here is to keep your website as clean as possible. Every experienced web designer Chula Vista knows that keeping a page simple is the fastest way to make it easy to use.

Design is supreme
Once they land on your website, you have only a few seconds to impress your visitors. The design of your website is what determines the first impression that you create. If it doesn’t look professional or well designed, it will end up sending the message that you are not someone to be trusted. With the overall look of your website being the first thing visitors see, you need to make it as professional and refined as possible.

Navigation has to be intuitive
There is nothing more frustrating than not being able to find what you want on a website. This often happens when the navigation of a website is not intuitive. Your website pages need to be well organized with top-down design so that your visitors are able to browse through the various sections of the website. Everything a visitor needs should be where they expect to find it.

Consistency is paramount
As you work on a website, you must make sure that there is consistency on all your pages. Your visitors should not feel like they ended up on a new website every time they open a new page. A good web designer Chula Vista will ensure that there is consistent design across the web pages. Doing this also makes the navigation easier.

Your website should be responsive
Your traffic will come from both mobile and desktop users. You don’t want to lock any of your visitors out. That is why you should come up with a web design Chula Vista that is responsive. It should be both mobile and desktop friendly.

Web design Chula Vista

Web Design Chula Vista – What You Need to Understand About Social Media Marketing

Web design Chula Vista alone will not help you accomplish your online goals as a business. You will need to market your website and brand in order to get the exposure that you need. One of the best ways of doing this is through social media marketing. In this post, we shall be taking a look at the important facts you need to understand about social media marketing.

Live-streaming video is the buzz
As the Internet speeds continue to improve, Internet users are more interested in videos. Not many people are pro reading text. This is one of the key reasons why the buzz is live-streaming video. According to the Social Media Examiner, approximately 73% of the marketers plan on increasing their use of videos. That was back in 2016 and the buzz has shown no sign of slowing down. Facebook is even giving preference to Facebook Live videos. As a web designer Chula Vista, you have to account for the use of videos not just on the website you create but also in your marketing endeavors.

Facebook is still the most important social media platform
In spite of the recent attacks that the platform has had in regards to user privacy, Facebook is still the most important social media platform. In addition to generating organic traffic to your website and helping you get referrals, Facebook is the best platform for online advertising. It is today the pay-to-play space for both brands and companies.

Content should not be treated as adverts
The main mistake that most marketers make when it comes to content marketing is that of treating content like advertising. Content should be treated as an opportunity to deliver valuable insights to the target audience. Using your web content to advertise will only push potential customers away. Successful online marketers create value for their audience in their content while at the same time establishing themselves as experts in their niche.

Engaging content is the key to online success
The main challenge that most online marketers have is that of creating engaging content. You may have the best web design Chula Vista but if your content is not great, you will end up not achieving the success that you want. Creating engaging content is hard but it is the key to achieving a wider market reach and getting better returns on your investment. Invest more in content.

Build trust, not traffic
Last but not least, when it comes to social media marketing, your focus needs to be building trust rather than gaining more traffic. You want your audience to trust you. You can have loads of traffic but if your audiences don’t trust you they will not take the action you need them to take.

Web design Chula Vista

Web Designer Chula Vista – Best Topic Ideas for Your New Blog

A web designer Chula Vista is without doubt the first person you should contact when getting ready to build a blog. He will help with the design part and also help with marketing. Once the blog is up and running, most of the maintenance work will be left to you. This is more so when it comes to content creation. In this post, we will be looking at some of the best ideas you can use for your blog.

Focus on How-to Tips
The most searched for information online is the how-tos. People want to learn how to do something. As a result, one of the best strategies you can use in content creation for your blog is to write more how-to content. This is something you need to do before you even revamp your web design Chula Vista to host eBooks. When sharing how-to articles, you need to focus on topics that you have the most knowledge in. The last thing you want is to lose the trust of your audience because you offered them irrelevant content.

Focus on the highlights
If you are involved in the sale of products, you need to share content that helps audiences understand areas that are complicated or misunderstood. There is no better tool you can use to give more information about your products than a blog. The content should give the highlights and should then be linked to the product you are describing.

Have a checklist
Even before you contact a web designer Chula Vista to help with the creation of your blog, you need to have a checklist. This is the only thing that will keep you well organized. A checklist is very important when it comes to online marketing. The checklist should include how your blog should look like, topics you will cover in the first posts and so on.

Create an FAQ
The best thing you can do when it comes to blogging is to come up with a list of at least 5 questions that your blog should answer. Your blog should ask and answer the frequently asked questions about your products and services. Start with the customer service and sales teams. They will help you know which questions are asked the most by your customers.

Discuss industry achievements
To be successful online, you have to portray yourself as an authority in your niche. One way of doing this is by discussing industry achievements. The achievements don’t need to be those that you or your company has achieved but can be advances in your industry.

There are so many sources of inspiration when it comes to blogging. Other things you can do is to explain how a products or service works, discuss a current news item, compile statistics, be seasonal and make a top 10 list. Your imagination is the only thing that will limit you in blogging.

Web design Chula Vista