When working on a web design Santee your primary focus is obviously to reduce the bounce rate. Nobody wants to have lots of traffic but no sales. You want your traffic to be converted into paying clients. While a call to action will work great in increasing conversion on your website, you need to learn how to reduce bounce rate. Here are the key things you should do.
Ensure the website loads fast
The first is obviously to ensure your website loads at lighting speeds. Your visitors expect your website to load up within three seconds. If it takes longer than 20 seconds for a page to load up they will get frustrated and click away. The web designer Santee you hire should know how to create a great website while keeping it light. The code and web elements have to be optimized for speed. You also need to eliminate unnecessary elements from your website.
Highlight your values right away
Internet users have a very short attention span. That is why you have to get right to the point. Your homepage, for example, should tell visitors what you do, how you can help the visitor and how you stand out from the crowd. Your value proposition must be high up on your web page. You should try and express your reputation and/or quality in less than 10 words. Highlighting the unique skills that differentiate you from other similar firms will also help win a visitor over and prevent high bounce rates.
Testimonials
Online shoppers always want to hear from other clients. That is why your web design Santee should include an area for testimonials. Genuine positive feedbacks from previous clients will help win the trust of new visitors.
Don’t ignore mobile devices
The majority of your visitors will be using mobile devices. This is why you need to optimize your website for mobile. Your website needs to be accessible from multiple mobile devices without any problem. If your website is not mobile friendly new visitors will simply abandon it. It is also good to note that having a mobile friendly website will improve your search engine ranking.
Keep the website up-to-date
If your content is the same then visitors will not be inclined to come back for more. Fresh content is what keeps visitors coming back. Although you don’t need to update your web design Santee often, you need to make sure it keeps up with the trends.
In addition to using these tips to reduce the bounce rate, you also need to track what works. That way you will be able to keep meeting the precise needs of your visitors.