Top Reasons Why You Need a Landing Page

When it comes to web design Chula Vista, not many people consider building a landing page. They consider this as a separate web page that doesn’t matter a lot. If this is your belief, then you need to think again. A landing page plays a very important role in online marketing. It is the page visitors are directed to when they click on the calls-to-action. Let us take a look at the real importance of having a landing page.

Generate leads
The core purpose of a website is to generate traffic and to convert leads into paying customers. In doing so, landing pages are indispensable. Studies have shown that marketers that make use of landing pages have a higher rate of lead capture than those that don’t. A landing page is more effective than sending visitors to a home page. Landing pages are simple and get right to the point in convincing buyers to do business with you. Although it is time consuming to create landing pages, you can save a lot of time when you hire a web designer Chula Vista to help with that.

Collect prospect demographics
Did you know that you can use the landing page to collect information from your visitors? This is done by providing a simple form on the landing page that has to be filled in order for visitors to get the reward. The form can request basic information such as contact details and demographics. The contact details can be used to market directly to customers whereas the demographics can help the marketing team to tailor their content to individual customers. With the demographics, marketers are able to understand their new leads and segment them accordingly.

Track data
Being able to know how engage a prospect is can help you pay more attention to the right channels. For example, with the landing pages, you will be able to identify the prospect that downloaded the most offers and signed up for the webinars. Such information will help you know who is highly engaged and ready to place an order. The data from landing pages can be tracked and analyzed to understand how the marketing offers you are using are performing.

There are many other reasons why you should consider investing in a landing page. Ones worth mentioning include offering clarity and purpose, removing distractions, forcing visitors to make a decision and to test and optimize your marketing strategies. Once you finish working on a web design Chula Vista, the next thing you should do is to create a landing page.

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3 Steps in Building a Website

Hiring a web designer Chula Vista is the first thing you should do when getting ready to build a professional website. Even so, it is good to understand the steps that need to be taken to create a remarkable website. In this post, we will be examining the three crucial steps you will need to take when building your website.

Select the right platform
The first step is to find a platform for your website. This is the content management system. You will be spoilt for choice here. You can either go with WordPress, Joomla, and Drupal or even have a custom made CMS. The content management system is what will determine how easy it will be for you to update your website. If the user interface is too complex, you might have trouble adding new content. The CMS you select must also come with plugins and templates for you to make use of. When it comes to web design Chula Vista, WordPress is without any doubt the best CMS you can use. It powers more than 33% of the websites you see online.

Get a domain name and web hosting
The domain name is the address of your website whereas web hosting will be the home of your website. Yes you can still work on a web design without having a domain name and web hosting but to take the website live you will need a domain name and hosting service. The hosting package you select will depend on your website needs. If you will be dealing with lots of traffic, you need to select a dedicated hosting service. Shared hosting will work for the small websites.

On the part of domain name, you should select one that is easy to pronounce, remember and type. The last thing you want is for simple typing errors to direct your loyal customers to the website of your competition.

Customize your website
The third step involves creating your website. If you are using WordPress, you can easily download themes and customize them to create the website that you want. Alternatively, you can hire a web designer Chula Vista to custom build a website for you. Focus here needs to be building a website that is easy to understand, one that is mobile friendly and a website that loads fast.

It is also in this step that you need to create unique content for your website. If yours will be sales site, you will need to build a landing page.

A lot more goes into web development but the three are the main steps you will need to take. If you are new to web development, you should seriously consider working with an experienced web designer.

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Web Designer Chula Vista – How Much Does it really Cost to Build a Website on WordPress

Whether you plan on using a web designer Chula Vista or building a website on your own, it pays to know how much it will actually cost for you to build a website. The main objective of this article is to enlighten you on the costs you need to add to your budget when getting ready to build a website. Our focus will be on building a website on WordPress.org.

Cost of setting up
WordPress.org is an open source platform. This means you don’t have to pay a single dime to use the platform. This is unless you are interested in the premium plugins and themes. Even so, when it comes to setting up your website on WordPress, you will have to set aside money for the domain name and hosting service. These are the two unavoidable expenses when creating a web design Chula Vista on WOrdPres.org.

The cost of buying a domain name will depend on the registrar that you use. The annual fee is somewhere between $10 and $20. Web hosting, on the other hand, will cost between $5 and $350. Again this cost will depend on the service provider you are using. Shared hosting will cost between $5 and $30 whereas VPN hosting will cost you $50 to $250. Dedicated hosting is the most expensive and the cost is in the thousands.

Using FTP
The FTP offers a way to manage the website files that are stored on the host. These files include images, web design, content and features. The FTP service can be free or cost you up to $50.

Installing WordPress in a host
The majority of hosting service providers has WordPress already installed. Find a hosting provider that already has WordPress if you want to skip the installation of WordPress. You will also need to connect your domain name to your website. The cost of installing WordPress in a host ranges from $0 to $50.

Cost of creating content for your website
Once you are done working on a web design Chula Vista, you will need to think about the content that you will be adding to your website. Content includes logos, articles, videos, images and more. The cost of content creation can go up to $5,000. This is more so if you need custom templates and need a lot of content to be created.

Other costs you need to account for are the costs of troubleshooting and maintaining your WordPress website. The size and type of your website will determine how much you will end up paying for web development. Research the costs of web development even before you hire a web designer Chula Vista.

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Web Design Chula Vista – 3 of the Best Blogging Platforms

Web design Chula Vista for a blog starts by finding the best content management system. Needless to say, you will be spoilt for choice when it comes to this. There are so many platforms to pick from. The rule of thumb, however, is to find a platform that makes it easy for you to manage your blog. Adding new content and responding to comments should be easy. But which platforms should you go with?

WordPress.org
WordPress.org powers more than 33% of the websites on the web today. It is one of the most preferred platforms. As a web designer Chula Vista, this is not a platform you should ignore both for a blog and for a business website. The platform is open source which means there are so many free stuffs and a great support community. It is a perfect platform for both simple and complex blogs. All in all, while the platform is free to use, you will spend money on hosting and buying a domain name. All things considered, WordPress is a pretty powerful tool with intuitive features.

Weebly
This is the second option you will have at your disposal. This is a drag-and-drop website builder. Because of how easy it is to use this platform, it is without doubt the best for new bloggers. You can create a blog and populate it with content without ever having to write a single line of code. The platform offers both free and paid plans. The price per month on the paid plans can go as high as $38 per month. To get rid of the Weebly ads, you will need to go for the starter plan which will cost you $8 per month. Weebly is a top rated blog website builder. It is ideal for people searching for an easy way to get a blog and website online.

Wix
This is another intuitive website builder that allows you to integrate a blog with just the click of a button. This Israel based company is one of the biggest builders around with more than 100 million users. You can create your blog either on the Free plan or the paid plans. For you to connect your domain name to the platform, you will need to sign up for $5 per month through the Connect Domain plan. To get rid of the Wix ads, you need the Wix Combo which will cost $11 per month. Wix is a platform for anyone that wants to get online seamlessly. Although it is not as feature packed as Weebly, it is a good bet.

There are many other great blogging platforms out there. The main ones worth mentioning are WordPress.com, Blogger, SquareSpace and Tumblr. You need to weigh the pros and cons of each blogging platform before making a choice.

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Logical Reasons that Make WordPress the Best CMS

When getting started on web design Chula Vista, you will first have to think about the content management system to use. There are many options available. Some companies choose to go with proprietary CMSs while others choose open source platforms. In this post, we shall be looking at the top reasons why WordPress is by far the best CMS you can use when setting up your website.

Easy to use
The first logical reason is the simple fact that WordPress is very easy to use. No technical knowledge is needed for you to setup your account. The platform is user-friendly. It requires zero coding and programming skills to set-up. Everything is self-explanatory and you can find guides online on practically anything you want to do on WordPress. Whether you are new to web development or are an experienced web designer Chula Vista, WordPress has you covered.

Reliable
When choosing a CMS, you have to think about reliability. W3Techs statistics shows that 28.6% of all the live websites today are powered by WordPress. Joomla is WordPress’ major competitor and only powers 3.3% of the websites. Drupal only powers 2.3%. These numbers shows how reliable WordPress is. What is even better is the fact that WordPress has been developed on a mature platform that uses SQL, PHP and JavaScript. It meets strict international coding standards that have been set by the World Wide Web Consortium (W3C).

Easy accessibility
One of the top reasons why WordPress is the go-to CMS is because of its easy accessibility across platforms. It is open source which means it uses free license server software. You can install it on Windows or Linux servers. WordPress also uses CSS and HTML together with PHP to render website pages. It is accessible on any browser and mobile device. What is more is that WordPress allows for multi-user capability. This makes it easy for multiple people to manage a huge website. There are 5 default user roles: Administrator, Author, Editor, Contributor and Subscriber.

Inexpensive to run and maintain
To run a website on WordPress, you only need a domain name and a reliable web hosting service. The platform is free to use and gets regular updates. You can also do everything yourself without relying on help from a web designer Chula Vista. There are plugins and themes to help you customize your website the way you want. There is also a huge support community to help with virtually anything.

There are many more logical reasons that make WordPress the best CMS you can use for any website. All you need to do is learn how to effectively use the tools provided by the platform.

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Is WordPress a Secure CMS?

As a web designer Chula Vista, you want to select a CMS that offers total security to your website. You don’t want your CMS to the route hackers take when they want to exploit your website. WordPress is considered to have robust security features. This might be the reasons why more than 33% of all the live websites today are powered by WordPress. Here are some of the top reasons why this CMS is one of the most secure platforms you can use.

Regular software updates
One of the best ways to increase the safety of a website is to make sure that the core software is updated regularly. WordPress understands this and regularly updates its software and all associated plugins and themes. This helps patch up any flaws that might be exploited by hackers to gain access into your website. As you work on a web design Chula Vista, you also need to understand WordPress has one of the most dedicated security team that works hard to improve the security tools. What is more is that the huge support community shares advice on how to tighten the security of your website.

Strong malware monitoring
Being the most popular CMS makes WordPress a target by cyber criminals and malware. WordPress offers tough security tools like Sucuri Security and AntiVirus to help monitor malware and cyber-criminal activities. With WordPress, it is very hard to experience sudden website crashes or slow performance. Close monitoring for malware ensures that no unusual programs appear suddenly.

Lots of free security plugins
The use of weak passwords and failure to update your plugins, themes and core software can still leave your website vulnerable. That is why there are many security plugins available to keep your website secure. You can prevent attacks using the loads of free WordPress security plugins. These plugins help optimize the security of your website.

Default tools to fight spam
Spam has always been a menace. It can also be used by hackers to gain access to your website. WordPress offers a default anti-spam setting. This enables you to monitor every comment before it goes live. There are also anti-spam plugins available.

There are so many security features on WordPress. This is one of the top reasons why it is one of the most secure platforms you can ever use. You, however, need to learn of the different features you need to activate and plugins you should install as a web designer Chula Vista. Your website’s security is only as good as the security features you install and activate.

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Web Design Trends You Need to be Careful With

As a web designer Chula Vista, it is your job to create a website that is modern. Keeping the website modern usually means you keep up with the trends. The problem is that you cannot embrace all the trends. What is more is that not all trends will work for your type of website. You have to be very careful before choosing a design option. In this post, we shall be taking a quick look at the top trends you need to be very careful with.

Scrolling single page website
About five years ago, the continuous scrolling single page website design gained popularity. These designs serve a purpose which improves the user experience by guiding users through a well-crafted story. However, this trend has a downside. It will not benefit your search engine rankings if you want to rank well organically. For a B2B website, you need to incorporate multiple pages and hierarchies in your layout. This is crucial for website that offers various types of services. Ideally, you should consider creating a dedicated page for each unique service.

Background videos
This is another popular trend in web design Chula Vista. This is where the background videos play behind messaging. This is a very cool practice even for a B2B website. It can be used to emphasize a message that is overlaid on it. On the flip side, the use of too many videos can cause your website to take long to load. Needless to say, a website that takes long to load will lead to a poor user experience and this will be a foe of web design. It will also impact SEO negatively.

Pop-up CTAs
Pop-up calls-to-action are hard to miss. They are, however a nuisance. They have to be done properly for them to benefit you. Don’t overuse the pop-up CTAs as they will ruin the whole user experience. The pop-up CTAs you use should not be intrusive.

Short form content
Your visitors have very little time to spare. This is why you need to keep your content as concise as possible. Concise content and forms are very great for a great user experience. However, the content should not be too short as it will hinder the ability of your website to rank for certain keywords. Short-form content is great but should be long enough to explain a topic. It is okay to include space for long-form content on your website.

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Decisions You Have to Make Before Designing Your Website

Web design Chula Vista requires that you spend a lot of time in research. You need to know what your visitors want and how your business can help them. The website you create should be able to tell your visitors clearly how your business can help. Whether you want to create a new website or are just redesigning your old one, here are some important decisions you will have to make upfront.

Know your sales strategy
Long before you start searching for a web designer Chula Vista, you will need to determine how your website should support your sales efforts. You need to know if you want to get most of your business through referrals or you just want to get credibility. Your website will look different depending on whether you want to generate leads or sell products.

Outline your budget
The second most important decision you will have to make is that of outlining your budget. How much do you want to spend on web design and online marketing? Remember that your website will be a 24/7 sales tool so don’t limit its budget too much. Again how you want your website to support your sales efforts will also affect your budget. If you want your website to generate leads, you will end up spending more than a website that is meant to build credibility. This is because a website that generates leads will need to attract, convert and manage leads.

Choose an internal management team
Web development is an ongoing project. You will need to keep updating your content and make sure that your website is working effectively. For this to happen, you will need an in house team to help with website management. You need an internal team for content creation and technical support. A web designer Chula Vista is not the only person that you will need.

Choose an appropriate tone for your website
You will also need to select an appropriate tone for your website. This has to be done before you start work on your web design Chula Vista. Look at the websites of your competitors and see how they have built their websites. You also need to look at the trends that web designers are using. The deeper you dig the more inspiration you will get.

There are many more decisions you will need to make but the aforementioned ones are the most important. Don’t forget to select a great call-to-action and give your web designer constructive and specific feedback. The rule of thumb is, however, to stick to the sensibility of your brand.

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