How to Build a Website that is Lead Centric

Every web designer Chula Vista understands that the whole purpose of building a website is to generate leads. If a website does not result in an increase in leads or sales, it is not meeting its purpose. But how exactly do you ensure that the website you are creating will generate solid leads? In this post, we shall be taking a look at the top tips you need to follow in order to come up with a web design that is lead centric.

Usability
The first thing you need to do is to make sure that you create a web design Chula Vista that offers a great user experience. The web design has to be intuitive to the users. The perfect website is one that loads fast and one whose design is clutter free. Visitors should not have any difficulty navigating your website to the desired pages. The website needs to be clean and well organized. This is the key to enticing your target users to become potential leads.

Call-to-action
Consumers still want to be told what to do but in a subtle way. This is why your website needs to have calls-to-action. A call-to-action that is well-placed is the most important factors that determine if the user becomes a lead or not. The call-to-action that you add must also be visually appealing. Users might also ignore the call-to-action if it is demands too much information or if it is confusing. Make it simple and clear. You also need to make sure that your contact information is easy to be found. It makes no sense in compelling a visitor to contact you and not making it easy for them to contact you.

Engaging content
The quality of content you add on your website will also have a significant part to play in determining whether your website will be lead centric or not. You have to create content that is engaging and one that stands out from that of your competition. Your web design Chula Vista should also include pairing content with unique visuals as well as interactive features. An added visual effect can get the users more engaged.

Responsive
Does your website load smoothly on both desktop computers and mobile devices? If the answer is no, you are losing a lot. A responsive website scales to any screen size without losing the content that captures leads. Having a responsive web design will further boost your search engine ranking.

Making these four changes to your website will increase the number of leads you get as well as the conversion rate. You must also not be afraid of working with an experienced web designer Chula Vista to help with web development.

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A Five Minute Website Audit

Creating a great web design Chula Vista takes time and money. Once that is done, the next step is to market it extensively and keeping fixing its flaws. Even so, some people still find that their websites are still struggling. If this is the case, a simple website audit can help you identify the weak points. In this post, we shall be taking a look at the four things you need to look at when evaluating your website.

How long does it take to load?
The first thing you need to do in a website audit is to do a speed check. You should note that 50% of the visitors that will come to your website will expect it to load up within 2 seconds or less. Have you clicked on your website’s link from Bing or Google? How long did it take load up? If it took longer than 4 seconds to load, you need to review it and address the issues that are causing it to take long. As a web designer Chula Vista, some of the things you can do to improve the load speed include changing to a better web host, reducing the clutter and scaling the images on your website.

Is everything working properly?
If certain functions on your website are not working properly, they will cost you a great deal of business. You need to navigate around your website to check if everything is working smoothly. For your website to be effective in generating leads, everything has to work properly. You should check your website for:

  • Broken links
  • Missing files or images
  • Misdirecting pages or bad redirects
  • Visual issues with text or images not displaying properly

Focus should be on the pages that are critical for conversion. These include the ‘Contact Us’ page, brochure downloads and sign-up forms.

Is the messaging accurate?
The last thing you want is to change how you do business and for the old content to be what your prospects see. This will lead to miscommunication. This is why you need to update your website content regularly. You also need to make sure that your prospects understand what you are offering and that the content is written in a manner that your target audiences understand. Does your content offer value for both new and existing clients?

What is missing?
Last but not least, you need to review the websites of your competitors and check for what is missing on your website. You need to check if your website has the following:

  • Clear call-to-action
  • Short form submission
  • Comprehensive blog
  • Obvious branding
  • Compelling messaging
  • Company’s address or office locations
  • Visible contact forms or pages
  • Resources to download
  • Easy to find product or service pages

These four things will help you know if your website has what it takes to excel. Don’t be afraid to hire a professional for a thorough website audit.

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Why Does Great Web Design Take Long to Complete?

Web design Chula Vista has been made easy by the free and premium web development tools. The development process has been made quite easy. The truth of the matter is that web development is not as easy as portrayed on TV commercials or YouTube ads. It requires a lot of work for you to complete a website that guarantees the best user experience. Here are some of the top reasons why professional web development takes so long.

It is not a template
Most of the platforms and tools that enable you to work on your website without any prior web development knowledge involve the use of templates. The problem with templates is that they all tend to look the same and are not as refined. Custom web design is for people who need a polished website and one that offers a credible presence. In this case, the web designer Chula Vista will build your website from the ground up. He has complete control of the design which means he will add the functionality that are needed to ensure the website is consistent with branding, builds value with clients and prospects and supports the business objectives. This is something you will never get with templates.

It requires research
Building a professional website requires a lot of research. To start with, the web designer will have to learn more about the company he is building the website for. He needs to learn about the company’s history, products and services, future plans and more. He will then need to research the competitive landscape, find custom images and videos and keep on top of the latest trends. This results in the creation of a website that is an extension your value proposition with unique messaging and design.

Content is the key
Bad content will cause your website to lag behind. Creating a great web design Chula Vista is not the final step. To really capture the attention of prospects and compel them to take action, you have to create content that communicates to them. A lot of research goes into content research. The web designer must also include relevant keywords, hard numbers and links in the content to give it more credibility. The content must also be error free and written in a manner that the target audience understands.

There is a lot that goes into the development of a professional website. A lot of time goes into research and that is why it takes long to complete the website. In the long run, you will end up with a masterpiece that allows you to get a remarkable market presence.

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What is Page Speed and how does it Impact Your Website’s Success

Web design Chula Vista has to be created with speed in mind. The common mistake people make is that of assuming that provided that they have a magnificently designed website, getting the right traffic will not be an issue. This cannot be any further from the truth. How fast your website loads has a more significant impact than the look of your website. This is why web designers focus more on creating websites that load fast. Remember that you only have about 5 seconds to impress a prospective client. A website that loads slowly will send the wrong message.

What is page speed?
Page speed is defined simply as the measurement of how fast content on a web page loads. This is according to Moz; the search engine optimization software provider. It is possible to track and monitor your page speed using tools such as Moz and Google Analytics. Constantly tracking and monitoring your page speed is something you have to do on a regular basis as a web designer Chula Vista. This is because as you add more elements to your website, its speed can decline. More images, videos and plugins have been found to be the main cause of slow loading pages. Poor coding can also cause this problem.

Why is page speed so important?
How fast your page loads will affect the user experience, lead generation/conversion, keyword rankings and brand reputation. Studies show that 47% of the consumers expect a page to load in just 2 seconds. Studies have also shown that 40% of visitors will abandon a page if it takes longer than 3 seconds to load up. A 1 second delay can actually affect the success of your page by up to 7%. Here are some of the ways page speed will affect the performance of your speed.

User experience
Prospects need to find it easy to do business with you. If your website takes longer to load or navigate, prospects will assume that that is a representation of the kind of products and services that you offer.

Lead generation or conversion
If your website doesn’t load fast, prospects will abandon it. This means they will not complete the conversion action. You will notice a lower conversion rate.

SEO
If more people keep abandoning your website because your website loads slowly, this will be registered by Google as a high bounce rate. Your website will be considered not to be user-friendly and this will cause your ranking to be pushed further down. Page speed is being used as a ranking factor today.

Brand reputation
A page that takes long to load is considered to be cumbersome. Needless to say, your website is a reflection of the products and services you offer. Slow website will affect the reputation of your website.

There are so many negative impacts of a slow loading website. As you work on a web design Chula Vista, your focus must be to reduce the clutter and only include the relevant elements. You also need to select a great hosting service, refine your code and cut back on the use of media files on your website.

Web design Chula Vista

What You Must Do When Working on a Website in 2018

Web design Chula Vista requires a lot of planning. You cannot get up one morning, sit behind your computer and expect to come up with masterpiece of a website. Web development requires that you do thorough research and base all your actions on facts and not guesswork. In this post, we shall be taking a look at the important things you have to do when working on a website.

Identify your audience
The first step in web development is identifying and learning more about your target audience. One of the worst mistakes you can ever make is that of creating a general website. The fact is that you cannot build a website that addresses the needs of everyone. That is why you need to know who your target audience is and take time to understand their needs. What do they expect from you? What is their plight? How can your business address their problem?

Keep your pages clean
Another important thing you have to do is to keep your pages as clean as possible. This is more so when it comes to the homepage. The homepage needs to be minimalistic and free of clutter. As web designer Chula Vista, you need to note that the less a visitor has to look at on the page to read, click on or remember the better. Cluttered pages will end up confusing your readers and that will lead to poor conversion.

Create content that is easy to read
Visitors are on your page because they want to learn how you can solve their problem. This will not be possible if they are unable to understand your content. The best content is easy to read and understand. Contrast is key when selecting colors. You also need to select a font that is easy to understand and one that is big enough for readers to read without straining.

Make the website easy to navigate
The navigation of your website matters a lot. How easy is it for visitors to find their way around your website? Poor navigation can cost you valuable clients. You need to link your logo to the homepage, offer vertical navigation and keep the important content ‘Above-The-Fold’.

Keep it mobile friendly
Last but not least, you have to stay mobile friendly. The majority of your target audiences will be getting to your website on mobile devices. You therefore need to invest in responsive web design Chula Vista. All your web elements must load perfectly on both desktop and mobile devices.

Web design Chula Vista

Pro Tips to Help Achieve Web Design Success in 2018

Becoming a great web designer Chula Vista requires more than just having the right technical skills. One of the keys to success is keeping up with the latest web design tips and trends. In this post, we shall be taking a look at the essential tips you need to be using before you start work on web design.

Understand the trends
Search engine algorithms keep on changing. Failing to comply with the new changes will leave you at a disadvantage. With that being said, it is important that you do your research not just on search engine regulations but also on the trends in web design Chula Vista. The more you understand about the trends the easier it will be for you to create a successful website.

Start the design off-screen
You also need to start your design off-screen. Most people start designing right away. They add new ideas as they come. This is what sees many website get bloated by the overuse of elements. To be able to streamline your ideas, you need to start the design work offline. Start with a piece of paper and pen. Sketch your envisioned website. After that, you need to sketch your website further on Photoshop. With these sketches, you will be able to build your website with ease once you know what goes where.

Use large fonts
The main reason why people keep visiting your website is because you offer great content. You need to make it easy for them to consume your content. This means using carefully selected colors and highlighting important points with larger font sizes. The use of big typography is a popular trend. This is because of its ability to help you efficiently grab the attention of your readers.

Create more space
Whitespaces are your friend. As you work on a web design Chula Vista, you need to create more space. Whitespaces make it easy for your readers to read your content. Whitespaces also guide the visitor’s eyes to where you want him or her to go. Large blocks of text with no whitespaces are a turnoff.

Make it responsive
We are at an age where everyone owns a smartphone. You will be at a great loss if you don’t have a responsive web design. This is a design that adjusts itself to fit on any screen it is being viewed on.

Simplify navigation
Last but not least, you need to make the navigation as intuitive as possible. Visitors don’t want to guess where to find what they are looking for. They want to find their way around your website without having to guess anything.

Web designer Chula Vista