Why Your Website Needs a Landing Page

As you think about a B2B web design Chula Vista, you also need to think about a landing page. A landing page can lead customer to the specific products, services or offers and encourage them to take action. But why are 68% of the B2B businesses using landing pages? In this post, we shall be looking at the top reasons why you need to invest in a couple of landing pages for your website.

Generate leads
Every website has two core purposes; to generate traffic and to convert. When it comes to generating leads and converting, landing pages are the most effective tools you can use. Studies show that marketers who use landing pages capture leads at a higher rate. This is because a landing page will direct the traffic to the specific website section. Every web designer Chula Vista will let you know that a landing page is the simplest and yet the most effective way of generating lads for the sales team.

Collect prospect demographics
With a landing page, visitors need to pay you in the form of information in order to access the offer. You can create a landing page that requires visitors to fill out a form. This helps you collect information on their demographics and contact information. Demographic information helps you understand the new leads and segment them. Demographic information will help your team have more valuable conversations with the customers.

Track data
A landing page can track the location of a visitor. This helps you know where your customers are based and which areas you need to reach out to. The landing page data will help you know how your offers are doing. It is also possible to compare data from other offers or areas to see which is working best and which one needs to be abandoned or optimized.

Eliminate distractions
Landing pages inspire specific consumer action. Every landing page covers a specific thing unlike your website that covers all your services. A well designed landing page will eliminate such distractions as links, site maps, navigation options, popups and more. Visitors will focus on one thing and be directed to its specific location on your website.

Offer clarity
Landing pages are short. They are a page long. They are created for focus and clarity. The landing page will make it clear what you want a visitor to do. Do you want them to contact you, sign up, download or purchase?

There are so many more reasons why you should create a landing page for your B2B website. However, for you to succeed, you have to be very keen on the content and web design Chula Vista that you use. Your page should also load fast and be optimized for the right keywords.

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Top Reasons Why Landing Pages are a Must Have

Every good web designer Chula Vista that you meet today will recommend that you create a landing page. This is a web page that serves as the entry point for your website or to a certain part of your website. The landing pages are great for driving traffic, improving SEO and building your brand. It is estimated that about 68% of B2B businesses use landing pages to generate leads for future conversions. But why should you consider creating a landing page for your website?

Local content
If you have been keen on search engine optimization, then you know that having local content is one of the best ways to rank high on search engines. Creating landing pages that have localized content is the best way to build local content and link to your website. The web design Chula Vista for your landing page should be similar to that of your website and must also be free of clutter in order for it to load fast. Make sure that your landing page is mobile friendly too.

Deepen connection
Your clients want to feel that you understand their plight and that you can offer them the solution that they really need. You can achieve this with landing pages. Start by creating a landing page for all your social media sites from Facebook to Twitter to LinkedIn. Each landing page needs to be personalized to each network. In so doing, you will be able to deepen the connection with your audiences. Your landing page should acknowledge the connection with visitors that come from your social media profiles.

Smart content
Landing pages can be created to address a specific market segment, product or key content segments for the business. This will help funnel visitors to the specific types of content that they are looking for. There are tools you can use with your landing pages. Survey Funnel, for example, can help visitors tell you was they need and direct them to the exact content they desire.

Lead capture
One of the primary reasons why you need to use a landing page is to capture leads. You can create a landing page that has audio, video, images, descriptions and intuitive call to action in order to capture leads.

Advertising conversion
A landing page is a single standalone website. You can make the content on the landing page as relevant to your ads as you want. It is also possible to create as many landing pages as you want to experiment different marketing combinations.

The best thing about landing pages is that they rank well on search engine results. You just need to make sure that you create a great web design Chula Vista and use the right keywords.

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Tips for Using Animation in Web Design

Animations and motions in web design Chula Vista are crucial tools for conveying feelings, messages, drawing attention to certain areas and also explaining the complex topics. Thanks to high Internet speeds and advanced features on web browsers, you can use as many animations as you want to break the boredom on a website and also help create a website that is unique. However, you need to use animation with care.

Use it purposefully
Animation should not be used solely for the purpose of motion as that will only detract user experience. Animation needs to be used with a purpose. For example, a web designer Chula Vista can use animation to draw the attention of visitors to a piece of content using pulsing buttons. In this case, the use of animation and motion will amplify user experience and highlight the intended purpose.

Should be used minimally
As much as animation improves user experience, it must always be used sparingly. The last thing you want is for your website to look like the project of a first year multimedia students. Don’t throw every bell and whistle onto your page. The overuse of animation will only cause distraction and make your website look full of clutter.

Consider impact on load speed
Not every animation is worth using on your website. When loading a page, every element has to be downloaded. This includes the animations. The more animations you have or the heavier an animation is, the longer it will take for a page to load up. The last thing you need is for the animations to be the cause of load speeds issues on your website. Always test an animation and its impact on your website before using it.

Budget accordingly
An important fact you need to understand about the use of animations is that they will increase the cost of web design Chula Vista. This is mostly because you will have to hire a developer to build the animations. If your web designer will be handling the animations, he will charge you more for the animations because it costs more time to create the animations.

When working on a website, it is imperative that you find the best team for the job. You also need to make sure that you outline all the goals for your new website and preferences when it comes to design. Make sure you share every animation or motion that you wish to incorporate on your website. You also need to prioritize your list by outlining the ‘must-haves’ and the ‘nice-to=haves’.

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Crucial Rules for Effective B2B Web Marketing

A great web design Chula Vista is just the first step to succeeding online as a B2B business. The next thing you need to do is to make your target audience aware of your online presence. In this post, we shall not be focusing on search engine optimization but how you can effectively market your website to get more sales.

Focus on helping your audience
Everything that is on your website should be geared towards helping and educating your clients. Your web design, calls to action and everything else should help a client gain something. You also need to understand that potential clients may just be reviewing your company and comparing it with other companies online. If your website makes it hard for clients to discover or get answers to their question they will most likely abandon you.

With that being said, how do you improve the website for the clients? Here are some important things you should do as a web designer Chula Vista.

  • Focus on user experience and navigation. Visitors should not have to dig too much to find your core services.
  • Contact information. Visitors should be able to contact you easily. The contact information should not just be on the ‘Contact Us’ page but on every page.
  • Web design and function. The design should be modern, load fast and be intuitive.

Build credibility
Another thing you need to do is to focus on building credibility. There are so many companies out there that offer the same services you do. Why should a customer pick you? The best way to build credibility is to implement content marketing tactics like social media, blogging and content offers such as tip sheets, guides and eBooks. Reviews and testimonials from your customer will also help build credibility. The goal here is to make visitors feel comfortable doing business with you. Always make sure that your content is valuable and educational.

Don’t stress the sale
Last but not least, you must never force your visitors to do anything. As much as your calls to action should tell visitors what you need from them, don’t force them. Closing too early can scare off potential clients. Don’t make your clients feel sold to. Focus should be educating them and giving them the room to make their own decisions. You must also not ask too much from the clients. Your forms, for example, need to be short. Don’t include frustrating questions like, ‘how did you find us?’

B2B sales are longer complex and take longer. Your marketing tactics must not be short-sighted. Focus on long-term nurturing so that clients keep coming back. The above recommendations will give you a better chance in B2B marketing.

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Web Design Chula Vista – Should You Use a Custom Web Design or a Template Website?

Web design Chula Vista has been made easy by the availability of many web development tools. The majority of these tools are free of charge and you will only need to worry about the cost of hosting and buying a domain name. Even so, before you take the easy way out, it is imperative that you understand the pros and cons of your decision. In this post, we shall be looking at the advantages and disadvantages of both custom web design and templates.

Custom web design
This is an option where a web designer Chula Vista will develop your website from scratch and code all the functionalities. This the best option for B2B websites. It is ideal for companies that want to improve or preserve their brand credibility.

Pros

  • Customization: Everything on the website can be customized from the fonts to the animation and more. The level of customization enables you to showcase your brand accurately.
  • Great for SEO: Search engine optimization calls for more than selecting the right keywords. Every aspect of your website will affect your ranking from the code used to how you write your content.
  • Functionality: The right web designer will code just any functionality that you want whether you need integrated candidate tracking system or location-based home pages.
  • Control and ownership: You will own the domain, the design, custom videos, graphics, imagery and everything on your website. This level of ownership makes it easy for you to protect your brand.

Cons

  • Takes a lot of time to complete.
  • It is more expensive than a template website
  • Many professional disciplines will have to be involved

Template website
This is ideal for startups that lack the manpower, time and resources needed to build a custom website. These are predesigned websites. All you need to do is make a few changes for the template to match your brand.

Pros

  • It takes very little time to create and launch the website. The option is more of a plug and play.
  • It is very affordable.
  • You can configure the website on your own using tools like Square Space and Wix.

Cons

  • Limited customization: You will not be able to change how the website looks.
  • Bad for SEO: The templates are not built for SEO but for easy maintenance. You need to hire a web designer for you to add the SEO options that you need.
  • With most website templates, you will not be able to control your own hosting and you will have to pay a subscription fee.

The best choice is the custom web design Chula Vista. If you must go with a template website, you need to understand the terms of use clearly and keep in mind that you will have to upgrade to a custom website in the near future.

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Web Designer Chula Vista – Facts You Should Understand About Website Development

Unless you are an experienced web designer Chula Vista, the concept of web development can be an enigma. There is a lot that happens behind the website. For this reason, simply selecting a great template will not cut it when creating a professional website. You need to understand the front-end and back-end of a website to create a remarkable site. Here are the important facts you need to understand about a web development project.

It takes time
Custom websites require that you develop the website from scratch. Properly coding the website takes time. Development is not all about changing the colors and adding background images. Loads of tweaks have to be done and functionalities coded into the website. It can take a web developer up to 8 hours or even more to make changes that seemingly look small. If you need a custom web design Chula Vista, you will have to accept the fact that it will take much longer to get the perfect website done.

Every website has a front end and a back end
How a website looks is what is referred to as the front-end. This is the part that customers see and interact with. The back-end, on the other hand, is where the IT and marketers login and make changes to the website. Managing both the front end and back end requires expert skills. A small mistake can cripple your website. Make sure you leave the development and management work to someone that is experienced.

CMS will make managing the back-end easier
You have probably heard of WordPress. This is one of the most popular content management systems (CMS) on the market. With a CMS like WordPress, you will be able to manage the majority of your website’s backend without having to code anything. There are plugins that you can install to add the functionality that you need on your website. Even with a great CMS, you should involve an experienced web designer Chula Vista if you are not sure of what you are doing.

Development is not simply design related
For most people, web development is all about web design. That is not true. There are many things that ought to be done on the front-end of a website. A great web designer will make your website look like the design you want but also make it function like the desired user experience design. The web designer will also ensure that the website loads fast and that it is SEO friendly. You need to work with a web designer that has an understanding of the best SEO practices.

These are just some of the things that happen in web development. The rule of thumb is to find a web designer that has experience and a good reputation building a website like the one you want.

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What Topics Do Your Visitors Want to See?

This is a question you need to ask before you start any work on web design Chula Vista. The type of content you will be posting will determine the layout you end up choosing. In this article, we will be looking at the most interesting topics that prospects want to see both on a blog and on your B2B website.

Instructional articles
The majority of prospects are interested in the instructional articles. This is irrespective of whether you are in manufacturing, SaaS, accounting or biotech. The best thing is that these articles can be created using a wide range of styles. The most common styles include the following:

  • How-to instructions. This can be used to explain how a product or service is. These types of articles are great for the SaaS companies or companies that plan on implementing new services or vendor relationships
  • Use cases. These are short versions of case studies or feedbacks from real clients on how they used your products or services.
  • Real examples and application: your B2B website blog will be the perfect place to show examples and applications of your products and services.
  • Step by step guides: with this option, you can take your prospects through certain procedures or processes. Remember to include screenshots and also discuss the various phases in the process. A good web designer Chula Vista will teach you how to create impactful step by step guides.

Expert answers
This is yet another approach you can use. It is the best option if you wish to position your company as a leader in your industry. Sharing answers from the subject matter experts is the perfect way to harness the knowledge and insight across the multiple departments in your firm. The best blog topics cover the following:

  • Common issues and solutions
  • Basic and advanced questions with clear answers
  • Advice on problem solving

Hard numbers
Content that is backed by solid data is highly appreciated by prospects. The good news is that you can use the hard numbers to create your own unique content. The rule of thumb is to only use reliable sources. Here are some of the options you can use when creating blog posts:

  • Statistics.
  • Real numbers and costs
  • Data with real examples

Current trends
Last but not least, you should not ignore the current trends. People love to know what is around them. You can use the current trends to create topics for your B2B website’s blog. Some interesting areas you can cover include the following:

  • Industry overview
  • Industry trends and happenings
  • The latest methods, research and changes that impact them

There is no shortage of inspiration when it comes to blog content. You just need to be a little creative and make use of the resources that are around you.

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What is Page Speed and What Impact Does it Have?

Creating a website calls for more than just crafting an amazing web design Chula Vista. There are so many backend things to worry about. Top on the list is the page speed. Did you know that search engines such as Google and Bing are committed to making the web faster and that websites that don’t load fast are not given priority in ranking?

What is page speed?
Page speed is defined as the measurement of how fast the content on a web page loads. This is according to Moz; a search engine optimization software provider. The best thing is that you can track your page’s speed using tools like Google Analytics and Moz. A tool like PageSpeed Insights provided by Google will also help. With the report you get from the speed test, you can ask your web designer Chula Vista to refine your website so that it performs better.

Why you need to care about page speed?
How fast your web pages take to load up matters a lot. 5 seconds delay can cost you a lot of valuable business. Below are the negative impacts a slow page speed can have on your website.

  • User experience

The first fact you need to understand is that 47% of consumers expect that your web page loads up within 2 seconds or less. 40% of visitors will actually abandon your site if it takes longer than 3 seconds to load up. 1 second in page response can lead to 7% reduction in conversions. If your page takes long to load or navigate, customers will assume that that is a representation of the quality of services that your company offers.

Lead generation/conversion
A web page that loads at sub-optimal rate causes visitors to abandon it. When your page is abandoned, visitors will not complete the conversion action. Nobody wants to fill a form that takes forever to load up. Needless to say, high page abandon rate will be considered as a bounce rate and that will affect your search engine ranking badly.

SEO
The mission of Google is to make it easy for consumers to access online content. If your page is being abandoned, Google will no longer continue to show your page in the first pages of search results. As it was confirmed in July 2018, page speed will become a major ranking factor in mobile searches.

Brand reputation
Slow load speeds will further impact your brand reputation negatively. 1 second delay can cost you up to 40% of your website visitors. This is more so if this is the first encounter a user has with your brand. When visitors leave because your website takes long to load, they will most likely not come back.

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What is the Process of Web Design Like?

Every web designer Chula Vista has his own unique web development process. The process that is used often depends on the type of website that is being created. Every web design agency has its own unique process. However, there are certain steps you can expect your web designer to take. In this post, we will be looking at the five key stages of almost all web development processes.

Discovery
In this stage, the web designer tries to know your business and the unique value proposition, targeting market as well as the function of your website. This is a stage that cannot be skipped. For a web design Chula Vista to meet the needs of a client, the web designer must fast understand the needs of a client clearly. You need to stay away from web designers who never take the time to learn more about your business/website needs.

Design
Once the needs of a client have been understood, the web designer will start designing the layout. This is done based on the information he gathers during the discovery process. A great web design agency will present you with multiple design options for you to pick from. You will also be involved in every stage of the development.

Content
Once the web design has been approved, the web design company will now create the content for your website. This step is considered to be a separate activity from the web design phase. It is, however, good to note that the phase happens at the same time as the web design phase.

Web development
When the web design and content is approved, the web designer will now proceed to the more technical phase which is the web development phase. The designer moves the project to focus on the backend of your website. This is done with the help of an experienced development team.

Launch
This is the final stage. After web development, the web designer Chula Vista will ask the client to go through the website. Once everything is approved, the designer proceeds to the launch. This is when the website is shared to the world. It is always good to find a firm that will not abandon you after launch but rather offer the support you need for at least 30 days.

The above are the five stages you should be prepared for when getting ready for a new web design Chula Vista. The most important thing is to make sure you have a rough idea of what your new website should do and then find a great web design team to help.

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How to Create SaaS Website

When you want to sell Software as a service (SaaS), hiring a web designer Chula Vista to build a website for you is the most important piece of attracting leads and keeping the audience informed. The problem is that creating a website for SaaS is never easy. There are so many things that you will need to do. In this article, we shall be examining the things that you will need to include on your website when selling Software as a service.

Images of the software UI
The user interface is obviously the first thing that potential customers will be interested in. Software is mostly judged by its UI. It is for this reason that when working on a web design Chula Vista you need to include images of the software UI. The images you add need to be of high quality and must show that the software has a clean user interface. The photos of the software need to take center stage. They should also be easy to find, scroll through and must showcase the essential aspects of the software’s UI design.

Highlight the ‘Take a Demo’ CTAs
Your clients will want to test your software before paying for it. You need to make it clear that a demo is available. Your web design must therefore include a well highlighted ‘Take a Demo’ call-to-action. Demos offer a customized software demonstration to the potential buyers. It enables the clients to know how the software works and how it will benefit them. This is why SaaS website must always include a call-to-action to the take demo link. The CTA must be on every page of your website.

Include videos and webinar demos
Not everyone that gets on your website wants to download the demo and test it on their own. This is where the need for videos and webinar demos comes in. The videos should show how the software works and what it can do. Ensure the videos highlight the benefits of the software.

Outline audiences and use cases
You want to build trust. The best way of doing this is to outline potential clients that you know would benefit from your software. Don’t forget to discuss how the software can benefit them. You should also encourage your recent clients to share their experiences with the software. Providing measurable proof will also help you win the hearts of your target audiences.

Adding the aforementioned elements to your SaaS website will significantly boost your success. You should also not forget to keep up with the trends. See what other developers are doing to boost success.

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