Why Your Business Website Might Be a Failure

Even after hiring the most experienced web designer Chula Vista, you might realize that your business website is not as successful as you thought it would be. In most cases this is caused by having too high expectations. You need to remember that it takes time for a website to excel. In most cases, however, business websites fail because of the following reasons.

No contact information

There are so many tools you can use for web design Chula Vista. This means you don’t have to hire expert help. The problem with using this option in web development is that you risk not adding vital parts on your website. One crucial page most people forget to add is the contact information page. This means visitors cannot contact them once they decide to do business with them. Yes your website may have a contact page but are the contact forms working? The contact page is a very important part of your website. In addition to that, you must add your physical address (if any) and your phone number at the bottom or top of every page. Doing so will make it easy for potential customers to contact you.

No email contact link

A recent study revealed that 74.7% of websites lack an email contact link on their home page. An estimated 65.7% of the websites had a form-fill option to allow customers to request information. All these make it hard for customers to email you. Yes you may have your phone number available on all pages but in most cases customers just want to send you an email. Your visitors expect you to have a professional email address. Make it available on your business website.

It’s hard for search engines to crawl your website

If search engines have no clue what your business is about it will not be indexed. This means your website will never show up in search engine results. It is estimated that 56% of live websites have no on-page keyword information. This means search engines cannot tell what a page is about. Your title and headlines must have your primary keywords in them. You must also add short and long tail keywords throughout your website.

Not optimized for mobile

This is a no brainer. If your website is not optimized for mobile it will cost you a lot. Over 60% of your visitors will be accessing your website on their mobile devices. If your website is not optimized for mobile visitors will simply click away. Only work with a web designer Chula Vista who offers mobile-friendly websites as a standard.

Other things that may be causing your website to fail include the lack of a social media presence, slow load speed, no conversion strategy, no SEO strategy, no content strategy, no blog, no calls-to-action and broken links and pages. This list is incomplete.

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4 Reasons Why Most Websites Fail

Having the best web design Chula Vista will not be enough to help you ace it in online marketing. It takes more than just the look of your website to succeed. In this article we will be looking at the main reasons why most websites fail and what you can do to avoid falling in that bracket.

Lack a blog

When working on a blog, most people never ask their web designer Chula Vista to include a blog. The reason for this is because it takes a lot of work to maintain a blog. With a blog you will have to post fresh content regularly and respond to the comments left by visitors. What you need to understand is that having a blog is the fastest, cheapest and the most effective way to distribute your work so visitors can celebrate and also boost your search engine ranking. Your blog is the perfect platform to advance SEO, become a thought leader and to add substance to your social media presence. The best thing is that you can outsource blogging for a small fee.

No content strategy

Having a blog is a great thing but are you posting your content consistently, do you know your target audience, does your brand has a consistent voice, what are your SEO objectives and which distribution channels will you be using? With some websites the voice is inconsistent. It is easy for visitors to feel like they landed on a completely different website when they open a different web page or a new blog. If you don’t want your website to fail, you must remember that choreographed content is king. Don’t just post content for the sake of posting.

Poor social media strategy

This is yet another reason why most websites fail. Some businesses don’t even have a social media presence. One thing you have to remember is that most of your target audiences are on social media. You have to reach out to them if you want to ace it in digital marketing. When you share a feed from your social media networks to your website, you will be able to build trust in potential clients. What is more is that the more shares your social media posts get the more exposure your brand will have.

No conversion strategy

Your website must have a purpose beyond just sharing information about your business. The main purpose of your business website is definitely to funnel clients in. For this to happen you must have a sound conversion strategy. You will need calls-to-action. You should know when an on-page action should be solicited and where revenue-driving conversion should be offered. An experienced web designer Chula Vista will help with this.

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SEO Tips that Will Help Improve Your Ranking

As you plan your web design Chula Vista, you certainly want to create a website that brings in new leads. That will not be possible if your website has poor ranking. If your website does not show up in the first page of search engine results, you will not get as many leads as you would want. The good news is that there are a couple of things you can do to improve your ranking.

Claim Google My Business Listing

The Google My Business listing is the best place to provide information to potential customers. The information you provide here needs to be current and accurate. Make use of all the features available including the Q&A. Although Google is the most widely used search engine, you need to promote yourself on other search engines too. To make sure you are covering all bases, you need to provide your business information on Bing and Yahoo. An experienced web designer Chula Vista will use a main keyword as part of your business name.

Build local citations

The local citations are a major ranking factor. The citation is an online mention of the NAP for the local business. Local citations can be built on business directories, websites, social media platforms and apps. You can start with Yelp, The Pool Directory, HomeAdvisor and the Yellow Pages. Any industry association directory will be perfect.

Request customers to review your business

There is no harm in asking your past and current customers to review your business on their preferred review sites. You can send an email to past loyal customers and let them know you would appreciate a review. Don’t forget about your social media followers. Ask them to review your business. Always ask a happy customer to review your business. When a review is left on any of your posts, you should respond as soon as possible regardless of whether the review was positive or negative.

Create high quality content

The best way to capture your visitors is to create valuable content for your website and blog. Search engines will consider the quality of your content before deciding where to rank you. If your content has many reviews, it is considered to be of great quality. How fresh the content is also determines where you get ranked.

Invest in social media

Your web designer Chula Vista will recommend that you invest in social media marketing. You should have business pages on all major social media platforms including Facebook, Instagram and Twitter. Fill as many details on your social media pages as you can. You should also keep these pages active by sharing links to your new offerings and encouraging your followers to share your posts.

Doing these things will definitely boost your search engine ranking and increase leads. Don’t be afraid to get expert help from a reputable online marketing company if you are ever stuck.

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Factors that Affect the Speed of Your Website

As you work on your web design Chula Vista, you must keep speed in mind. If your website takes long to load, you will notice a high bounce rate which will lead to poor ranking on search engines. The last thing you want is to create a magnificent website only for it not to meet its purpose because it takes long to load up. If you are looking for ways to speed up your website, here are the main things you have to consider.

Hosting plan

The hosting company and the hosting plans you select will have a significant impact on the load speed of your website. This is why you need to be very vigilant when selecting a hosting plan. For example, if you go with shared hosting, you will notice poor performance mostly because the resources allocated to your website are shared. Dedicated hosting, on the other hand, will guarantee better speeds. Your web designer Chula Vista will be able to evaluate your website needs and recommend the best hosting plan.

Plugins

Did you know that the plugins on your website can affect the load speed of your website? Plugins save time and money when adding functions to a website. The problem, however, is that adding too many plugins will bloat your website. The type of plugin you add will also matter. If you suspect the slow website load speed is a result of an installed plugin, you should consider deactivating all plugins then test your website’s speed. You can deactivate one plugin at a time to find the culprit. 

Traffic volume

The amount of traffic your website gets will affect its load speed. If the traffic you get exceeds the set bandwidth, you will notice significant decline in performance. If this is the case, you need to get a higher bandwidth. The mistake most people make is that of assuming that the bandwidth they selected when launching their web design Chula Vista will still be enough a year or more later. As your website grows so does the traffic you get. Getting a higher bandwidth might be all you need to boost the speed of your website. 

File types and sizes

The larger the file sizes you add to your website the longer it will take for your pages to load up. Even with the significant improvements in connection speeds, you still need to resize your multimedia files so that they are at the smallest size possible. Ask your web designer Chula Vista to resize the images and not to load videos directly to your website.

These practices will help solve your website’s slow speeds. You must also perform a speed check on your website every now and then to see if it is lagging behind.

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What Makes WordPress a Great CMS?

If you are thinking of creating a new web design Chula Vista, you probably have already thought about using WordPress. This is one of the most popular Content Management System in the world powering more than 33% of the live websites. But why is it a great CMS for your website? What are the benefits you stand to gain from using it?

Its open source

This is the grand benefit of using WordPress in web development. Unlike proprietary CMSs that you have to pay to use, WordPress is free of charge. It does not cost you anything to download, install and customize the WordPress software. The source code of WordPress is available to anyone that wants to tweak or study it. This is without doubt the main reason why your web designer Chula Vista will recommend WordPress.

Massive community

This is another great benefit that makes WordPress the ultimate CMS. Being a popular blogging as well as CMS platform, WordPress has the largest and the most active community out there. The community is useful if you are ever stuck on custom development. The WordPress Codex further lets you search for answers to virtually any question you might have about the platform. The WordPress Development Stack Exchange is yet another great forum both administrators and developers can use to ask questions or give answers.

Easy to use

You don’t need any advanced coding skills to use WordPress. It is a straightforward Content Management System. It is preferred because it makes it easy to understand for the non-technical users. The learning curve is low and setting up is even easier. WordPress will do all the heavy lifting by updating the software and plugins regularly and free of charge. This is what makes WordPress a great choice for web development if you don’t have the budget to work with a web designer Chula Vista.

It is SEO friendly

WordPress uses a high quality source code as well as semantic markup. These make it search engine friendly. What is more is that when creating your website on WordPress, it will be optimized for mobile. There are also plugins available to help you boost your SEO power. Top on the list is the WordPress SEO plugin by Yoast.

Whether you are creating a blog or working on a company website, WordPress will give you everything you need to create something amazing. It is, however, good to work with an experienced web designer when creating a professional website even on WordPress.  

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Web Design Chula Vista – Steps to Help Solve a Web Design Problem

Your web design Chula Vista plays a huge role in luring visitors in and compelling them to do business with you. This is why you must do thorough research before you start working on your web design. At times, as you create your website, you may come across problems that seem impossible to solve. If you are at this point, there are a couple of steps you need to take to pinpoint and correct a design problem.

Validate the HTML

When there is a problem with a web page, the first thing an experienced web designer Chula Vista will do is validate the HTML. Checking the validity of your HYML when you have a page problem must always be the starting point. At times the issue with your page could be something as simple as a misspelled HTML element.

Validate the CSS

If your HTML is perfect, the next thing you need to validate is the CSS. This is the same as validating your HTML. If there are errors with your CSS, correcting them will fix the web page problem. If the HTML and CSS are not the issue, you need to move on to more dynamic elements.

Validate the JavaScript

Which dynamic elements does your website use? Do you use PHP, JavaScript, JSP or another element? You need to go through your dynamic elements and make sure they have no errors. If everything is okay, it is time to take other actions.

Test the page on multiple browsers

Cross-browser compatibility is very important. At times the problem on your page might just be present on the browser that you are using. Try viewing the page on multiple browsers. If the issue is present on multiple browsers, that will tell you something on what needs to be fixed. If the issue is only in a certain web browser, you can look deeper to see why the page doesn’t load properly on that one browser. It is always good when it comes to web design Chula Vista you simply design for standard compliant browsers first.

Simplify your page

Too many page elements can cause problems. Simplifying your web page might just be what you need to sold the page problem. To narrow down the problem, you can start by deleting various elements. Delete portions of your web page until you are left with a portion that works fine. You also need to cut your CSS down in the same way. You can also try to subtract certain elements, see if the page is fixed and if not add the element back.

At times you might not find the problem. In this case you need to seek expert help. Talk to a web designer Chula Vista who can debug your website’s problem.

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How to Improve the Security of Your WordPress Website

As you work on your web design Chula Vista, you have to think about your website’s security. Most people focus too much on how their website look and forget about security. Being hacked, even once, can permanently damage your reputation. This is more so if the data of your clients is stolen in the process. Making sure you never get hacked is the key to maintaining a good online reputation. Here are some of the things you should think of doing in order to beef up the security of your WordPress website.

Protect your login page

The security of a WordPress website starts with the login page. This is the area hackers attack first. You can protect your login by encrypting it. The best solution here is to use SSL. Getting an SSL certificate will help encrypt any data that is sent between your web browser and your web servers. Ask your web designer Chula Vista for recommendations on the best SSL certificate provider.

Another thing you still have to do is make sure that your login details are completely unpredictable. You must never use the same logins for all your websites. You need different credentials. Your password must be alphanumeric and be at least 12 characters long. Limiting the number of login attempts will also boost the security of your website. If you are serious about security, you may want to use the two-step authentication option.

Only install trusted plugins

WordPress is a preferred content management system because of the many tools it makes available. As you work on your web design Chula Vista you don’t have to code every function that you need. You can simply install a plugin that does what you want. However, as you search for a plugin to install, you must pay special attention to the reputation of the publisher. Check if reliable technical support is offered, the number of downloads a plugin has and its ratings. You also need to update your plugins regularly in order to fix any security vulnerability.

Choose a hosting service with care

Server end loopholes are the cause of most website vulnerabilities. There is nothing you can do if the loophole is on the server end. This is why you must choose a hosting service with great care. Select a hosting company that has the best reputation more so when it comes to security and speed. You must also avoid shared hosting.

These are the three most important things you need to do to improve the security of your website. There are additional things you can still do such as using security plugins and to regularly update your website.

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How to Engage Customers More On Your Website

Having the best web design Chula Vista is not enough if you want to engage your customers and achieve success in online marketing. A good web design is just the first thing you need to have. There are a number of other things you will have to do in order to engage customers more on your website.

Invest in a good design

As aforementioned, a great web design is fundamental. You should not be afraid to hire a professional web designer Chula Vista to help with web development. The objective here is to make sure your website doesn’t look cheap. If it looks cheap you will send the wrong messages. Your website should also load fast, be more-friendly as well as be optimized for search. Your web design must be aesthetically attractive and easy to understand.

Post valuable content

The quality of content that you post on your website matters the most. Your content is the soul of your website. If the content is poor or doesn’t add any value to the visitor, he will quickly click away to another website. Don’t post content that only covers clichés. You have to create content that is interesting and tailored to the needs of your audience. The best content is the one that solves a problem, enlightens a reader or simply entertains him.

Be on social media

The majority of your target audiences are on social media. What this means is that if they cannot link up on you on their favorite social media sites you will quickly be forgotten. As you work on your web design Chula Vista, you must create room for social media. Create profiles on the popular social networking sites. You must have an active profile on Facebook, Twitter, LinkedIn, and Instagram. Your website should also allow visitors to sign-up using their social media accounts. You also need to add social media widgets on your website to make it easy for visitors to share your content on their social media profiles.

Respond to questions fast

Last but not least, you need to listen to your visitors. Whenever a question is asked, you must respond to it as fast as you can. Questions will be asked both on your website and on your social media pages. Make sure you answer these questions fast and exhaustively. If you don’t answer, visitors will consider that as a reflection of your customer service and they will not do business with you.

These are just a few things you can do to improve engagement on your website. The list is incomplete so you need to still take a look at the prevailing trends.

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Skills Your Web Designer Must Have

Hiring a web designer Chula Vista is never easy. There are so many web design companies out there and not every team has what it takes to create for you a remarkable website. The best thing you can do when hiring a designer is to check his skills and the services he can offer. Here are the main skills that a web designer must have.

Advanced coding skills

The expert you hire for your web design Chula Vista must have advanced skills in HTML, CSS, JavaScript and Ajax, PHP, Java, ASP, Perl and C++. Having these skills will mean the designer will be able to code any function into you website instead of clogging your site with plugins. Even when using templates you will still need a web designer who has advanced coding skills. These will come in handy when customizing the template and adding new functionalities.

Design sense

This is another very important thing you need to consider in a web designer. Having advanced coding skills is not enough. For a web designer to be good at what he does he must have a great sense of design. There is more to web design than just knowing the colors that go well together. Your designer must be knowledgeable of design elements and basic design principles as well as typography best practices, how to effectively use images, layout principles and more. Always take a look at the websites he previously created. They will give you an idea on his design sense.

Mobile support

Your web designer Chula Vista should be able to offer mobile support. It is impossible to succeed online if you don’t optimize your website for mobile. This is because the majority of visitors you get will be using mobile devices. What is more is that search engines giving ranking priority to websites that are mobile friendly. Your web designer should not only create for you a website that is responsive but also develop mobile application more so those that interface with websites. He should help create a remarkable mobile-centric world.

SEO

Search engine optimization is inevitable. It all starts with your web design Chula Vista. Your web designer should make sure your website’s code is optimized for search. He should then take time to help you get quality inbound and outbound links. He should also ensure your website loads fast. When hiring a web designer you need to take a look at the SEO services he offers.

Other crucial services to look for include web server administration, project management and SQL. The idea is to hire a web designer who offers everything you need to build and run your website under one roof.

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4 Important Pages Every Website Must Have

Professional web design Chula Vista continues to gain more and more popularity. This is because having a website is the best way to showcase your business’ products, advertise yourself and basically put your best foot forward. However, not every website that is created meets its purpose. One of the reasons for this failure is because web designers forget to add four very important pages.

Home

The first page your web designer Chula Vista will add is the Home Page. This is without any doubt the most important part of your website. It is the first page visitors land on when they open your web address. For this page to work to your advantage, you need to start by discussing what your business is all about. Be concise. Make sure you tell visitors who you serve and how you can help them. This is also the page to add your call-to-action so that visitors know what you need them to do next.  The purpose of the home page is to save visitors time by letting them know right away if your business will offer the solution they need or not.

About Us

The purpose of an About Us page is to tell visitors more about your business. The question you need to answer here is ‘who you are’. Clients want to learn more about you before they place any order. This page is also the perfect place to add your company history. When it was started and how you have grown over the years. You also need to win visitors over by telling them how you are different from your competition. Tell them how you will be able to meet their needs better than your competition. Talking about the values of your company will help distinguish yourself from other companies. Don’t forget to add calls-to-action preferably at the bottom.

Contact Page

The purpose of this page is to give visitors all the information they need to get in contact with you. You want to make it easy for visitors to contact you. Some of the things you should ask your web designer Chula Vista to include in your contact include a contact form, your phone number, email, social media profiles, and physical address. You can also add a map to make it easier for customers to find your location. It is also good to add a link to your FAQ page.

Blog

The fourth thing you need is a blog page. This should have posts that cover topics that are relevant to what your business does. All the topics need to be industry specific. You should also add a call-to-action at the end of every blog post.

These four pages are a must have if you want to attract the right kind of visitors. You must also make sure you are working with a competent web designer. Don’t risk doing everything yourself.

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