After finishing work on a web design Santee, the next step is to get a high ranking on search engine results. Most SEOs, bloggers and digital marketers optimize their websites with technical SEO, boost the quality of their content and build backlinks in every corner of the Internet. What they forget is the Position 0: Google’s answer box or the featured snippet.
What is a featured snippet?
After you ask a question in Google Search, Google shows a summary of the answer that is extracted from the website that answers it. A link to the page, page title and URL are also provided. This information is shown in a screenshot above other search results. The rich answer box is what is known as a featured snippet. It can bring you more traffic if your pages pop up in this area. The web designer Santee you work with must be familiar with the featured snippets
What you need to understand about featured snippets
There are so many reasons why you should work extra hard to get featured snippets. Here are the top reasons:
- About 13% of Google queries return a featured snippet at the top of other search results
- Approximately 97% of the featured snippets answer the question of the user correctly
- There are 4 types of featured snippets in SERPs: Paragraph (text), List (bulleted or numbered), Table and Video (from YouTube).
- Voice searches borrow answers almost exclusively from the featured snippets. 85% of paragraph snippets result in voice answers.
- 99% of featured snippets are awarded to the URLs that are on the first search results page
- Pages that earn featured snippets get 28% of all the clicks
- 85% of featured snippets are triggered by long-tail keywords
How to optimize for featured snippets
With everything else being constant, the following are factors that will increase your chances of getting featured snippets.
- Target keywords with questions. Queries that start with ‘why’ and ‘what’ return paragraph snippets 90% of the time.
- Google truncates lists with over 8 items in the snippets. Create longer lists to entice users to click your link.
- Use more visuals. Top performing featured snippets had an average of 12 images with the appropriate ALT text. You should also use landscape images that have 4:3 aspect ratios.
- 83% of websites that get featured snippets use HTTPS. If you still use HTTP, get HTTPS immediately.
- Get a minim score of 95 on Google Mobile Usability and Google Mobile Friendly.
- Pages that get featured snippets have 30 to 40 outgoing link citations in their content.
- Increase site authority by earning more links from trusted domains.
- Provide quality information including a resources section in your website.
- Break your blog post into headings and subheadings. Use many H1 to H6 tags.
- Maximize social shares and the on-page engagement like comments.
Creating the perfect web design Santee is easy. The hard part is creating a website that gets lots of traffic. Investing in the featured snippets will give you a good start.
