Web designers Santee don’t just want to create a beautiful website, they want their remarkable work to be seen. It makes no sense in creating the most remarkable website only for it never to be seen. To make sure this never happens, you need to invest more in search engine optimization (SEO). In this article, we shall be taking a look at the top things you need to do to boost your search ranking in 2018.
Use the mobile-first approach
Statistics show that 6 in every 10 Google searches are made from mobile devices. What this means is that a whopping 60% of the searches made are done using mobile devices. As a result of this, Google gives ranking priority to websites that have a mobile friendly layout. As you work on your web design Santee, it is imperative that you make sure that it is mobile-ready. That way, you will not only benefit from better ranking but also accommodate potential clients who are accessing your website using mobile devices.
Make better videos
Most web marketers don’t understand the full benefits of implementing videos in their web design Santee. This was big in 2017 and will be bigger this year. Research shows that 43% of internet users want to see more video content. As a result of this, Google is giving ranking priority to quality video content. It is estimated that by 2021, video content will make up for 80% of online traffic. As you make changes to your search engine optimization strategy this year, make sure that your new strategy includes adding video content.
Useful content that is easy to consume
Over the years, you have heard that the best way to achieve high ranking in search engines is to invest in high quality content. This hasn’t changed. Great content will boost your ranking. As a matter of fact, the only reason people keep coming back to your website is because you offer them with informative content. This year, you must stop copy-pasting content and then modifying them so that they look original. Hire a team of professional writers and let them create high quality web copies and blog content. As a web designer Santee, you must focus on providing high quality content that is easy to consume; being easy to consume means that the text is legible with proper use of white spaces, bullets and subheadings.
There are many changes taking place in the realm of online marketing. Make sure you embrace the best trends. Doing the same things you have been doing in the last years will not benefit you. Take a step forward.
