Once the web design Santee phase is done, the next phase is content creation. The content on your website is what keep visitors coming back and is what compels them to take the required action. But how do you create great content? Here are a few great tips you can use.
Create a sitemap
The first thing you must do before writing any content is to draft a site map. This should be a hierarchical list of your web pages and how they relate with one another. A good sitemap will help organize your pages in a clear-cut manner. Your web designer Santee will come in handy in this stage. Don’t be afraid to give notes on how the sitemap and individual pages should look like.
Create your brand message
The last thing you want is for your content to sound unrelated. This happens when you don’t have an overarching brand message. What is the main message that you wish to convey about your brand? Not being clear on this will keep your brand from being unique. Know what sets you apart from the competitors and create a story around your uniqueness. It is your overarching brand message that will guide your web content.
Get right to the point
Internet users have busy schedules. That is why they skim through content to find what they are looking for. When working on your web copy, you need to get to the point right away. Don’t start with a senseless story before sharing the big secret. Your content should have clear headlines and subtitles. The use of bullet points will further help the visitors not miss the point you want to send across. Remember that you have 10 to 20 seconds to engage your visitors. If you miss that window, you will lose your traffic to your competitor regardless of how great your products are.
Speak like a human
The worst mistake you can make is forgetting that your visitor is a living, breathing human being. Your copy should have a conversational tone. Talk to your audience like people. All in all, you need to leave the ‘LOLs’ and emojis out.
Solve the pain points of your clients
For your web copy to win the heart of your visitors, you must show your readers that you understand their plight. The purpose of your copy should be solving an issue that your target clients have. Let them know how you can help them with specific issues.
Include a clear and concise CTA
Visitors want to be told what to do next. You do this with a call-to-action. This needs to be clear and concise. Your CTA should give visitors a reason to reach out to you.
The above tips will help create better web content. You also need to keep an eye on the online marketing trends and always work with a skilled web designer Santee.
