As you plan your web design Santee, the most important thing you need to do is understand how users think. Remember that you are creating a website for the users and not for yourself. You want a website that will resonate well with your target audience. In this post we will be taking a quick look at the important facts you need to understand about Internet users.
They appreciate quality
The quality of your web content matters the most. As a matter of fact, if your website offers high quality content users are willing to compromise the content with advertisements and the poor design. It is for this reason that some websites with a poor design but great content end up garnering more traffic year after year. Content is important than design. This doesn’t, however, mean that you overlook great design. Your web designer Santee will be happy to let you know that a good web design is what makes it easier for visitors to consume your content.
They want proof
Prior to placing an order users will first do research to learn more about your brand. Most of them will focus on user reviews. To build credibility on your website you need to add testimonials and user reviews. They will help you win the trust of new clients.
They don’t read, they scan
Regardless of how good your content is, users will most of the time not read every word. They scan through the content to find what they are looking for. That is why you need to be straight to the point, add listings and always highlight the important points. It is good to note that most of your audiences will not read your long post to the end.
They are impatient and crave instant gratification
If your website takes long to load visitors will click away to another website. This is due to the fact that people expect a page to load up in less than three seconds. Your web design Santee must, therefore, be created with speed in mind. Additionally, when reading your content, if you don’t get to the point fast they will leave. Always assume that your visitors are running short on time and drive the point home instantly. The case is the same when it comes to the checkout. The more clicks you require from them the higher the chances they will abandon their cart.
They want to have control
Last but not least, users want to have control. This is why you should endure your web designer Santee doesn’t add auto play videos, audios or popup ads. Users don’t want new windows to popup and they want to be able to go back with just the ‘Back’ button.
This information will come in handy as you work on your next website. Don’t focus too much on creating a website that you want but one that your visitors will love.
