A great web design Santee alone will not help drive the leads you need to your company. Even as you plan your next website, there are a number of things you will have to do to get the most from it. In this post, we shall be looking at the three main things you need to do to capture more leads from your website. This article is for you if you have been getting lots of great organic and paid traffic but you don’t have any juicy leads. This issue is common when a website lacks proper lead capture tools to convert the visitors into leads. Here are the best methods you can use to capture leads.
Case studies
The best online marketing strategy will include a combination of both gated and un-gated content. The un-gated content is available for download without the need to share personal information. The gated content, on the other hand, requires visitors to complete a form before they can download or access the content. Your web designer Santee will recommend gated content because it helps you fill your sales funnel as well as nurture leads to conversion.
When it comes to gated content, case studies are the best. This is because they are valuable, results oriented and are mainly needed when a visitor is closer to the vendor selection phase. At this point, the prospects are more likely to give you their contact information to get the case study. They give you their contacts knowing that you will contact them.
Guides and white papers
Guides and white papers are also great gated content. They are excellent lead capture tools for any business. However, for this to work the whitepaper or guide should offer significant value for the prospect. The content need to be well-crafted and documented. The guide or white paper should make it easier for your prospects to do their job or make their life much easier. Great examples of white papers and guides include:
- Practical guide to hiring an ideal candidate
- Guide to partnering with a recruiter
- How to hire the best account firm
Your white paper should provide helpful information to the prospects. They should not just be long ads. They need to be informative and helpful to the prospect. Your web design Santee should make it easy for prospects to download white papers and guides.
Compelling CTAs
The third thing you need to do is add compelling call-to-action. Not having a CTA is the top reason why most websites fail to capture leads. Your CTA should be easy to find, properly worded and easy to understand. Include several CTAs on your website for every stage of your sales process.
These three practices will help you capture more leads. It is also good to keep up with the trends in online marketing. What are your competitors doing to capture leads?
