Web design Santee does not start until the perfect domain name has been selected. The domain name is simply the address of your website. It is your identify online, it is your first impression, it affects SEO and also defines your brand. You must be very careful before selecting a domain name for your website. This is because a bad domain name has the ability to make your remarkable website ineffective. Here are some of the things you should do when choosing a domain name.
Focus on brand-able
The worst mistake you can make is that of picking a generic domain name. Brand-able domain names are unique and stand out from your competition whereas the generic ones are stuffed with keywords and are often unmemorable. When brainstorming a domain name, you can create new catchy words like Yahoo and Google did. You can also use existing words that fit your brand or use the domain name generators. An experienced web designer Santee will also be of great help.
Keep it simple and concise
When it comes to domain names, shorter is always better. This is for the simple fact that shorter words are easier to remember. Your target should be 6 to 14 characters. Most of the short domain names have already been sold out. If this is the case, consider working with brand-able domain names.
Easy to type
Your visitors will find your website by typing the domain name into their browser. A simple typo can send them to the wrong website. If you take a look at the most popular websites such as Facebook and Google, you will notice that they are easy to spell. Your users should be able to type your domain name with ease. The domain name must also be memorable and easy to pronounce.
Avoid numbers and hyphens
Even if a web designer Santee recommends it, you should avoid numbers and hyphens as much as you can. This is unless the numbers help with branding. Hyphens make it hard for your audience to remember and spell your domain name. The domain name you pick needs to be punchy and smooth. Numbers and hyphens will get in the way.
Think long-term
Long before you start work on a web design Santee, you must ensure that the domain name you have selected will be able to grow with your business. If you keep changing the domain name you will end up losing visitors every time. What is more is that changing your domain name will impact your SEO rankings negatively. Select a domain name that you can grow with.
