Author: Tim K

Web design Santee mandates that you keep up with the trends. Even so, you cannot keep up with all the trends out there. People have their own ways of doing things and embracing every trend you find will only lead to confusion. As 2018 nears the end, it pays to learn of the trends you can expect to see in web development come 2019. Here are the things that are not going away any time soon.

Speed
Internet speeds are only getting better. This means Internet users want pages that load even faster than before. Even with high Internet speeds, a bloated website will take long to load up. This will significantly affect your online success. With that in mind, you need to make sure that your pages load up within 3 seconds or less. If it takes longer, you will experience a high bounce rate. This will bring with it a lot of problems including abandoned shopping carts and poor search engine ranking. You need to regularly ask your web designer Santee to revise your website and make sure it is optimized for speed.

Mobile first
The mobile searches overtook the desktop searches about three years ago; in 2015. More and more people rely on their mobile devices to access the Internet. What this simply means is that you cannot afford to lock out your mobile users. Desktop searches are still prevalent and will also not go away soon. You therefore need to invest in a responsive web design. This is a design that adjusts itself to fit any screen it is being viewed on. Your web content must also be optimized for mobile searches. Remember that voice searches are now available. You need to use more long-tail keywords and focus on how people really talk when optimizing your content. This will benefit your website a lot come 2019.

Micro-animations
These are powerful ways of offering intuitive and satisfying experiences to your users as they navigate through your website. Small animations make it easy for users to understand a website as they validate their actions when a mouse hovers over the target link. Animations can include change in color when the cursor moves over a link or a preview of what the link is about. This technique will add more life to your website.

There are many more trends you can expect to see in 2019. The aforementioned ones are simply the main ones. The rule of thumb, however, is not to go overboard. Not every trend out there will be perfect for your website.

Web design Santee

Web design Santee is not something you should do on your own. There are so many things that need to be done. Although there are so many web development tools you can rely on to create a perfect first website, if what you are looking for is a professional website, you will need to work with web designers. But not all designers can deliver what you are looking for. Some are in it for the money. To avoid being exploited, here are some of the things you should consider doing when working with web designers.

Do a thorough homework
The key to finding a great web designer Santee is to do thorough research. You need to know the number of years the designer has been in business, listen to what his recent clients are saying about him and take a look at his work. You also need to ask friends for their recommendation of a web designer. Choose a designer that specializes in the creation of the particular website that you need.

Understand the basics
Another very important thing you will have to do is to understand the basics of web development. You will not be able to tell if the web designer is doing the right thing if you have no idea on what is involved in web design. Start by understanding the latest trends in web development then learn more about keyword research and usage as well as SEO. You also need to learn about domain name, web host and online marketing. The key here is to get familiar with all the basic terms and rules pertaining to web development.

Be ready to collaborate
Just because you have found the best web designer Santee for the job does not mean you let him do whatever he wants. You need to collaborate with him. Start by discussing your website needs and listen to the recommendations the web designer gives. Make sure you understand fully why he recommends certain actions. You have to keep monitoring his progress too. You don’t want your web designer to build for you a website that you will not like. Collaborating with him also means giving the web designer ample time to work.

Know what you are paying for
Last but not least, you need to understand the true cost of web design Santee when working with the designer you select. Ask the web designer to give you a cost breakdown. That will give you an idea of what you will be paying for. Does the cost include online marketing and website maintenance?

These are the key things you will have to do when getting ready to work with a web designer. Remember that you are the person with the vision and the work of the web designer is only to bring that vision to life. Find a designer that is capable of delivering the results that you want.

 

Your web design Santee has the power to build or damage your company’s reputation. This is why you need to spend more time in research. In this article, we shall be looking at the cutting edge web design trends that you need to be familiar with today. Embracing these trends will help you create a website that stands out.

Drop shadows and depth
The use of shadows in design is not something new. It is, however, worth mentioning. After the gain in popularity of grids and parallax layouts, web designers are playing more with the drop shadows to create depth. Shadow play has been found to create versatile effects which end up increasing aesthetics and the user experience. They provide emphasis. As a web designer Santee, the use of shadows is not something you should ignore.

Vibrant, saturated color schemes
As computer and mobile device screens get better, the use of vibrant colors has become more common. There has been a rise in the use of courageous schemes such as supersaturation and vibrant shades that are combined with headers that are no longer horizontal but reimagined with hard angles and slashes. The advances in technology have greatly contributed to this trend.

Particle backgrounds
This trend has proven to be a great solution to the problems websites that run background videos face. The animations are pretty lightweight and allow the movements to be created as natural part of the website’s background. Unlike videos that make a website to take long to load, particle backgrounds are lightweight and have no effect on the load speed of a website.

Mobile first
You probably already know this but it will be wrong to overlook it. More than 60% of the traffic you will get on your website will come from mobile users. This means not having a mobile friendly design will limit your success. The use of a responsive design is a popular trend. What is more is that having a mobile friendly website will boost your ranking on search engine results.

Integrated animations
The purpose of this strategy is to make it easy for visitors to understand a concept. Integrated animations are also used to entertain audiences. Again, this trend has been promoted by technology advances. Advances in browser technology have made it easy for websites to move from static images to new ways which include animations.

New trends keep on rising. It is your job to keep up with these trends and learn about them before you start work on a web design Santee. The above trends will get you started on the right track.

Web design Santee

Web design Santee has come a long way. There are new trends to keep up with almost every other month. But there are certain practices that are virtually undying. If you are thinking of building a new website or reworking your old one, there are a few practices you will need to keep up with. Below are the top undying practices in web development.

Focus on target audiences
The first is to focus on your target audience. One of the worst mistakes you can make as a web designer Santee is that of not keeping your audiences first. In every step that you take, the needs and wants of your audiences must always come first. Start by understanding what they want from you then create a website that appeals to them. Don’t create a website that appeals to you but one that appeals to your target audience.

Branding has to be consistent
Another critical thing you will need to do is to keep branding consistent. Your audience should not feel like they landed on a completely different website each time they open a new page. The design of your website needs to be consistent and so should all your online marketing efforts. Your visitors should be able to link the design of your website and all online content to you.

The layout should be simplified
In an effort to be unique, most designers tend to add too many elements on their websites. Others will go to the lengths of using never-seen-before layouts. As much as these can help create an amazing website, it will end up confusing your audiences. Simplicity is the ultimate sophistication. Use standard layouts so that your website remains as intuitive as possible.

CTAs must be strong
Visitors still want to be told what to do next. This is why you should add calls to action. The CTAs need to be clear and strong. They should also be placed at appropriate places on your website. They must also be higher in the design and in a color that makes them hard to miss.

Use quality images and videos
The media you add to your website should also be of high quality. Low quality images and videos send the wrong message to your audiences. Invest in high quality content. The last thing you want is for the low quality of your content to be perceived as the quality of services they will get from you.

Follow the SEO best practices
Last but not least, you need to adhere to the best SEO practices. SEO rules keep on changing. Every time you plan on creating a website or updating an old one, you need to make sure you understand all the SEO rules. A good web designer Santee will help with this.

Web design Santee

Working on a web design Santee today is much easier than it used to be a decade or so ago. There are more tools available to your disposal and more affordable web designers to work with. Even so, some things have always remained the same through the years. If you are thinking of creating a new website, here are some of the most important things you have to understand.

It takes time
Don’t assume that you can get out of bed one day and finish working on a perfect website by noon. Web development takes time. As a web designer Santee, you have start with research which is meant to define the purpose of the website. You then need to do some research on the best web hosting service and find the perfect domain name. The majority of the time is spent in choosing colors, background images, creating content and changing things up to refine your website. What is more is that the website needs to be refined every once in a while to keep up with the trends and get rid of performance issues.

Each website has a front-end and a back-end
The front end is how the website looks. This is what your target visitors will see and what they will interact with. The back end, on the other hand, is where the IT and marketers login and make changes to the look and performance of a website.

CMS makes the management of the back end easier
A good content management system like WordPress will make it easier for you to manage the back end. This is because a CMS eliminates errors and saves you on development time. Almost everything will be done for you. Good web developers also make use of plugins to simplify back end management.

Web development is not all about design
Creating a website requires more than simply creating an amazing web design Santee. Development involves content creation and adhering to the SEO guidelines. When hiring a web developer, it is wise to work with one that understand the best SEO practices and one who gives priority to user experience.

As you can see, web development takes a great deal of time. The worst mistake you can make as a web designer Santee is to rush the process. Simple mistakes like selecting the wrong colors can cost you severely. Research has to be the top priority. You have to plan your website on paper before you start coding it.

Web design Santee

A web design Santee will not be enough to generate leads and increase sales. Although how your website looks is very important, you have to make sure that you market extensively. It is only with online marketing that your website will be found by the target audience. In this article, we shall be taking a quick look at the three most important rules you have to follow when it comes to web marketing.

Focus on helping your target clients
One of the most important things you have to do is to make sure that you offer something that can benefit your audience. Don’t be too focused on promoting your products or services to the extent of neglecting the needs of your clients. Your content should cover topics that help your target audience. Needless to say, if your website doesn’t make it easy for the target audience to get answers to their questions, they will abandon it for that of your competitors. If you are a web designer Santee, here are a few tips you can use to improve your website for the target clients:

• Make it easy for visitors to find your core services
• Make it easy for the visitors to find your contact information. Your contacts should not just be found on the ‘Contact Us’ page. They should be repeated on the homepage header, and on every website.
• Your web design should communicate effectively to the target audience. The content should be easy to read and the calls-to-action must be clear.

Build credibility
The second rule you need to follow when it comes to online marketing is to focus on building credibility. You should start by creating content that is educational and valuable. You then need to include solid data and studies in your content. It also pays to feature testimonials and reviews on your website. To build credibility, you have to portray yourself as an expert in the field.

Don’t stress the sale
Focusing too much on the sale will cause you to lose potential clients. This is because closing too early usually scares off the prospects. The idea is not to make your prospects feel sold to. You should focus on educating them and showing them how your product or service can offer the solution they are looking for. Do not frustrate your prospects with lengthy forms or questions like, ‘How did you find us?’

Online marketing takes time. Following these three rules will significantly benefit you as you get the word out. You will also need to be patient and persistent all through.

Web design Santee

Web design Santee is not as difficult as it used to be a couple of years ago. Provided you do your research on the current trends and make use of the right web development tools, you will be able to achieve the results you need without any problem. The hardest part is in coming up with the content that your prospects will want to see. In this post, we shall be focusing on the main topics that you need to focus on when working on your blog or web content.

Instructional articles
These are topics you can use both on a blog and on your website. Most prospects want to read more instructional articles. You should start by creating instructional content for your products or services. Here are some of the styles you should include:

• How to instructions
• Use cases
• Real examples and applications
• Step by step guides

If possible, you need to include videos or animations. This is a technic that will help you, as a web designer Santee, make it easy for prospects to understand and love your instructional content.

Expert answers
As a B2B firm, you have to consider establishing yourself as an industry leader. One way of doing this is by offering expert answers to frequently asked questions. You need to share answers from your area of expertise. This helps project yourself as being knowledgeable and reliable person in the industry. Some great topics will cover the following:

• Common issues and solutions
• Basic and advanced questions with clear answers
• Advice on problem solving

Strategic guidance
Creating content that offers valuable strategic insights for your prospects is yet another great strategy you can use in content creation. You need to show them how it is like to do business with you. Yes you don’t need to give all the knowledge but you should start by writing posts for the B2B website on the following:

• Best practices for the implementation
• How to get the most value
• Where to save time, costs and resources

Hard numbers
If you cannot back up your claims, your content will not have a lot of value. You need to include hard numbers in your content. You can also write relevant content on some interesting hard numbers in your industry. Start by tackling topics on the following:

• Statistics
• Real numbers and costs
• Data and real examples

Current trends
Another thing that your prospects want to see is information on the trends. As you work on a web design Santee, you have to find a way of including content on the current trends. You can create content on:

• Industry overview
• Industry trends and happenings
• The latest methods, changes impacting them and research

There are so many topics to write on. The rule of thumb is to ensure that you pick topics that are relevant to your business.

Web design Santee

Web design Santee is no longer the hardest step. There are so many experts out there that can help you create a remarkable web design for just any need. The main challenge is in finding the best content to publish. This is more so when it comes to the blogs. You have to post regularly and with time your sources can dry up. The good news, however, is that if you take the time to look around, you will realize that inspiration for new content is virtually everywhere. In this post, we shall be looking at the three main spots for web content inspiration.

Your inbox
It is your duty as a web designer Santee to make sure that your web visitors will have an easy way of getting in touch with you. Encourage them to contact you. Once that is done, you will start getting inspiration directly in your inbox. Read your emails regularly and you will notice that there are new inspirations every day. Start by looking at the types of questions that you are getting from your clients, customer support team and the sales team. These inquiries will give you inspiration on new topics for your blog.

You should also not ignore the older emails that you sent a while back. Know what you sent and what you were explaining. Inquiries from your clients and team will give you a list of the frequently asked questions. Use this information to create new content.

Your competitors
No you should not duplicate content from your competitors but rather look at what they are doing to capture the attention of their prospects. You need to select the top three competitors and take a close look at what they are writing about and the types of guides they are offering. Don’t ignore the type of content that they are sharing on their social media pages. You will certainly find some interesting topics that you can expand on.

It is also a good idea to go through the comments on your competitor’s blog posts as well as social media posts. Take note of what people are saying. What are they complaining about or what kind of questions are they asking frequently? The comments will help you understand what your audiences want to read, learn or watch.

Family and friends
The third source of inspiration is your family members and close friends. They will be a great source of inspiration mostly if they have no idea what you do. You can also ask them for feedbacks about your new web design Santee. Their responses will give you inspiration on new topics.

Web design Santee

With web design Santee, there is nothing like one size fits all. Every website is unique and it has to be update every now and then to meet the demands of both the search engine algorithms and online consumers. The good news is that there are a number of things you can do in order to create a website that delivers results. In this post, we shall be taking a quick look at the top things you will need to do in order to build a remarkable website.

Website needs to be easy to read
In web development, you must always keep your visitors first. The first thing you must do is make it easy for visitors to read your website. The whole purpose of building a website is to grab the attention of your target audience. This will not happen if you don’t take the time to create content that is not just informative but one that is easy to read. Creating content that is easy to read requires that you use a language that your audiences understand and colors that do not cause illegibility.

Easy navigation is the key to success
Another thing you will have to do as a web designer Santee is to create an intuitive navigation. If visitors cannot navigate your website with ease, chances are they will end up being frustrated. It is paramount that you take the time come up with a navigation that is easy to use. Don’t force your visitors to guess where they can find what they are looking for. Make everything easy to find.

Design has to be consistent
A common mistake web designers make is that of using different design styles on different pages. It is good to be diverse but making each page different will not cut it in online marketing. Visitors should never feel like they landed on a completely different website when they open a different page. Web design Santee has to be consistent on all your pages.

Your website must load fast
It is also very important for your website to load superfast. If it takes more than 5 seconds for a page to load, most people will abandon your website. This will keep you from getting new leads. Reducing the clutter on your website is the key to making your website load fast.

These are the important things you need to do if you wish to create a website that works remarkably. Research is paramount in web development and you must keep in mind all the web development trends.

Web design Santee

Web design Santee calls for more than just finding the best content management system and picking the perfect domain name. To achieve success, there are several other things you need to do. In this post, we shall be taking a quick look at the unspoken rules you need to follow when working on a website.

Mobile is king
The first rule is to keep mobile users first. If you have been keen on the trends, you may have noticed that more than 60% of visitors to a website come from mobile users. As a web designer Santee, you will be at a loss if you don’t create a mobile friendly website. The best thing is that you don’t have to build two versions of your website. With a responsive design, your website will adjust itself to fit any screen it is being viewed on.

Simple is beautiful
Don’t strive for the most complicated web design. Simplicity is the ultimate sophistication when it comes to web development. Do not cram too much into a single page. Your page should only have the essential elements. Too much content on a page will end up frustrating your visitors. Only include what is essential and leave the rest out. Your web design must also conform to the design standards. Don’t veer off too much else you will end up confusing your visitors.

Navigation has to be intuitive
Visitors should be able to find their way around your website with ease. This is the key to building the perfect website that drives results. If you force visitors to guess where to find what they are looking for, they will abandon your site. This will lead to a high bounce rate that in turn leads to poor search engine ranking.

Consistency is a must
Your website has to be consistent. The last thing you want is for your visitors not to take the required action because they feel like they landed on a completely different page upon opening a different page on your website. Your efforts in web design Santee should be geared towards creating a website that is consistent. The layout, the colors and all your branding efforts must be consistent on all your pages.

Colors are paramount
The colors you select for your website have the power to ruin or build your online presence. The wrong colors will make it hard for visitors to read the text. The wrong color combination will also make your website seem unprofessional. Select your colors with care.

Website should be error free
Errors will cost you a lot of business. Start by making sure there are no typos and that all your pages load properly. You also need to select a reliable hosting service. You have to keep reviewing your website and fixing all the flaws you see.

Content is everything
Last but not least, you need to create great content. This is what will affect your ranking as well as the number of repeat visitors you get. Content is king.

Web design Santee