Every experienced web designer Santee understands that web design and SEO are two separate but equally important entities. This is why when hiring a web designer you need to hire one that has SEO experience. In this post, however, we will be looking at SEO best practices.
Responsive website design
Implementing a responsive web design Santee is a requirement by Google and other search engines. Websites with responsive designs get priority in ranking than those that don’t. You should not implement responsive web design simply because Google says so but because the use of a responsive web design will significantly improve user experience. If visitors cannot read, navigate, view or share your website on any device they use, your website will be ignored. Responsive web design ensures that your website can be used on virtually any device.
Another notable benefit of having a responsive web design is that you will not need to have a mobile and a desktop version of your website. You simply run one website that loads smoothly on any screen size. You will save a lot of time on updating, engineering as well as managing your site.
Site structure
Since SEO is a priority for you, you must create a web design Santee that accommodates both search engines and users. The parallax structure, for example, is very user friendly but it can cause you to be penalized by search engines for keyword stuffing if not used properly.
Meta Data
Meta data is made up of titles, descriptions, tags, keywords and other fields. The Meta data is simply a map that gives directions to both search engines and users. The Meta titles will inform users of what the page is about whereas the Meta descriptions will give a snippet of the information on a page. You need the Meta data for every page. Keywords should also be included in the Meta data. Ensure your homepage Meta title doesn’t just say ‘Home’ but gives more information about the website and the company. For example, instead of just using ‘Home’ as the Meta title, you can use, ‘who are we and what we do: webdesign, Santee.
Usability
As a web designer Santee, you have to account for load times, legible font, relevant pop-ups and SEO. The website you create should load fast, be easy to use and read and must be SEO friendly.
Bounce rates
Last but not least, you have to think about the bounce rates. A high bounce rate will cause your search engine ranking to go down. The average bounce rate for website is around 40.5% according to KISSmetrics. The web design and navigation has the biggest impact on the bounce rates.
Keeping these points in mind will help succeed online. The rule of thumb is to always remember that web design Santee is for end users and not for you. Keep your audiences first.
