In web design Santee today, it is hard to ignore the importance of a landing page. This is a simple web page that serves as the gateway to specific areas of a website. They are used to generate leads, increase traffic and do so much more. However, before you get started, there are a number of things you will have to do. In this post, we shall be taking a look at the essential elements of a landing page.
Compelling headline
As a web designer Santee, the last thing you want is for your landing pages to register high bounce rates. This happens when the headlines are not as compelling. Compelling headlines help prevent visitors from bouncing as soon as they get on your page. They will not spend enough time to consider the offer. Regardless of what you are promoting, it is imperative that you create headlines that have clarity, relevancy and empathy. The best headlines are those covering how to’s, questions, user humor and those that provide unique value proposition.
Effective copy
The purpose of a landing page is to persuade users to take the required action. This will only happen when you clearly get your point across. In addition to being optimized for SEO, your landing page copy should be concise, easy to understand and easy to skim through. If you force visitors to read through huge paragraphs you will end up losing them.
Engaging media
To make your landing page content more interesting, you should consider using engaging media. You can make the content more engaging by adding images, videos and gifs. Media should be used to make it easy for readers to digest the content. 96% of the consumers find videos to be more helpful when making purchase decisions online. To 58% of the consumers, videos make brands more trustworthy.
Trust indicators
Your audiences need to trust you. This is why your landing page must include trust indicators to add more credibility. There are many methods you can use to make your audiences trust you. Consider adding the following:
- Statistical evidence
- Trust badges
- Customer testimonials
- Third-party seals
- Privacy policy
Lead capture form
The key to collecting visitor information is making use of lead capture forms. The forms will only work when they are designed properly. The forms you add to your web design Santee should only require essential information from the prospects, must be organized properly and should be placed at strategic points of the page.
Creating a unique landing page will improve your business. It is also good to add a strong call-to-action. The CTA should be easy to find and must be clear to understand.
