Virtually every web design Santee calls for the use of images. The use of images makes it easy for the target audiences to understand a concept and also improves aesthetic appeal. The big question, however, is on when to use stock photos and when to take your own photos. In this article, we shall look at the best times to use stock photos.
When to use the stock photos
Stock photos are images that you can download from stock photography websites and use them on your website. You can go with the free ones that use shared licenses or pick premium stock photos that give you full ownership of the license. Even so, as a web designer Santee, you will not be able to use these photos just anywhere. Here are the main areas where you can use these images.
- You don’t have any images available
This is the main reason why most companies use these images. If your company doesn’t have any professional in-action images that have been taken while your employees were providing services, then you can go with the stock photos. This is not uncommon more so when it comes to the service-based organizations like finance, recruiting, accounting and consulting companies.
- Action images
There are times when certain actions are very hard to convey. For example, conveying the duties of a finance partner or consultant can be hard. Iconography or other graphic elements can be used to tell the story of a brand more accurately.
- Convey emotion
You can use stock photos to convey an emotion you would like your visitors to get from your website. This is achieved best with artistic or abstract imagery. You will find stock photos for conveying just any emotion that you want.
- Tell a story
One of the reasons why photos are added to a web design Santee is so as to make it easy to tell a story. There are so many stock photos out there you can use to tell the story that you want. Considering your employees are not professional models, telling the story that you want might not be possible when using them as models.
- Supplements
Taking your own professional photographs will be a great idea. You will, however, not have the time and resources you need to take the professional photos that you need every time a need arises. Stock photos can hence be used to supplement your professional photos.
Stock photos are a great resource. They should, however, be used carefully. The overuse of these images may cause your website to look generic. Online shoppers are very cautious with generic websites.
