After creating a great web design Santee, the next thing you will need to worry about is getting your website known by the target audience. There are so many techniques you can use to achieve this. Some of them require a financial investment whereas others are free of charge. In this post, we shall be looking at the best free techniques you can use to promote your website.
SEO
The first thing you will need to do is to focus on search engine optimization. Even before you start creating your web content, you need to identify the SEO tools that you will be using. The Google keyword tool planner will help find the best keywords for your target market. Use both short keywords and long-tailed keywords. The keywords you should use are those with low competition and high search frequency. Ask your web designer Santee to add the selected keywords to the title, headings, content and Meta description. If you will be adding images, make sure you include the keywords in the title tag of the pictures and in the alt tag. Focusing on SEO will boost your search engine ranking and with this you will get more traffic to your website.
Social media marketing
Most of your target clients are on social media. That is why social media marketing must never be ignored. You should create social media accounts and interact with your customers as often as you can. Don’t forget to add a link to your website so that visitors can easily get to your website from your social media page. Your website must also have social media widgets to make it easy for visitors to share your website on their social media pages. The use of social media marketing helps create a branded imagery. You can encourage more interaction on your social media page by offering giveaways and running contests. Facebook, Twitter and LinkedIn still dominate the forces of social media. Make sure you have accounts on all three.
Reciprocal linking
This is yet another great option you should consider using once you are done working on your web design Santee. The best way to show search engines that your website is trusted is by having websites link to your website. You can get this links through forum posting, guest blogging, news articles and link exchange. All in all, you must never link to just any website. Linking to a low-ranking or low quality website will affect your website negatively.
Focus on quality content
Last but not least, you need to only add high quality content on your website. High quality content is easily shared and will boost your search engine ranking. With high quality content, you will also notice higher repeat visits to your website.
