Web design Santee keeps on changing. A decade or so ago, all you had to worry about was the continuous availability of your website. You didn’t even have to include media files on your website. Today, things have changed and you have to worry over dozens of things include the social media, images, online reputation and so much more. If you are working on a new website or updating your current one, it pays to understand what every website needs. Here are some of the things you must ensure your website has.
Contact information
The whole purpose of a website is to market your brand. It will not do this effectively if there is no way for new customers to contact you. With that in mind, as a web designer Santee, you need to make sure that your contact information is on every page. The objective is to make it easy for potential customers to get in touch with you. The best location for the contact information is at the top of every page. You must also include a clickable ‘email us’ button.
A blog
There are certain things you can talk about on your website and others things that you can’t. You need a blog to help you talk about the things you can’t put on your website. A blog will also help with online marketing more so when it comes to link building. You can also incorporate your blog with social media marketing. A blog can cover helpful tips, talk about the products and services you offer but in general, include how-to videos and anything you can think about. It helps you establish yourself as leader in the market. Make sure that you link your blog to your website.
SEO strategy
You cannot thrive without search engine optimization. That is why you need to come up with an SEO strategy. The strategy should target the products and services you offer. Make sure you find the best keywords, make use of directories and metadata.
Testimonials
The purpose of testimonials and cases is to build trust with new visitors. People want to hear from people who have done business with you before. Your web design Santee must include a part for the testimonials or case studies.
The above are just the most important things you need to add to your website. Other things you should consider doing is adding photos and videos of your work, include a newsletter signup, and add your social media accounts. You should also keep an eye on web design trends to know what other people are doing to capture more traffic and increase conversion.
