Web design Santee has to be done with page speed in mind. Page speed is the measurement of how fast the content on a web page loads. This is according to Moz (the search engine optimization software provider). The page speed can be monitored and tracked using tools like Google Analytics and Moz.
The focus of search engines today, in addition to simplifying online searches, is to make the web faster. This is why so many tools have been provided to make websites faster. But why should you care about page speed as a web designer Santee?
User experience
The first reason why you need to care about page speed is because 47% of online consumers expect a website to load up within just 2 seconds. 40% of the visitors will actually abandon your website if it doesn’t load within 3 seconds. A 1 second delay in page response can also read to a conversion reduction of 7%.
Making your website faster is the key to improving user experience. If your website is slow, consumers will assume that is a representation of your products and services. They will choose to do business with your competitor whose website loads faster.
Lead generation and conversion
How fast your website loads will also have a significant impact on lead generation as well as lead conversion. This is more so when you consider the statistics which state that most people will abandon your website if it doesn’t load up within 2 seconds. If a B2B website is abandoned before a conversion action is taken, this will not just affect lead generation but also lead conversion. People don’t like filling forms that take forever to load.
SEO
Did you know that the page speed of your B2B website will affect your ranking? If visitors are abandoning your website because it is slow, this will be registered as a high bounce rate. If your website has a high bounce rate, Google will have no reason to show your website in its search results. It has also been confirmed that starting July 2018 page speed will be used as a ranking factor in the mobile searches.
Brand reputation
As aforementioned, a one second load time difference can cost you 40% of website visitors. This is very significant if the bounce rate will be from people having their first encounter with your website. If someone abandons your website because it takes long to load, he might never come back to it.
The above are just some of the key reasons why you need to rework your web design Santee to improve page speed. The slower your website is the more business it will cost you.
