Web designers Santee know that their work is not done after completing the design part. There is a lot of work that needs to be done which include search engine optimization and fixing bugs on their website. One thing you cannot afford to ignore is negative SEO. There are so many people out there trying to bring your ranking down. You have to worry about hackers, spam links, fake social media profiles, plagiarism, and removed backlinks and so on. If you don’t take care of negative SEO, your online reputation will go down and so will your business. Here are important things you need to do when managing negative SEO.
Setup a Google Webmaster Tools for Email Alerts
Google is familiar with negative SEO and has made available tools to help combat this problem. One of the best tools you can use is the Google Webmaster Tools email alerts. This tool will help you know when you have malware on your website, you have received manual Google penalty, your pages are not being indexed and when there are server connectivity problems. Setting up this account is easy. Log in to your Google account and select Webmaster Tools Preferences. Be sure to enable email notifications and save changes.
Track your links
Links are very important for your local SEO ranking. The more high quality links that you have the better. However, you need to note that spam backlinks and removed high quality links is a major problem. Your web design Santee will be tarnished by your competitors who pay porn sites, casinos and other malicious sites to create links that point to your website. Hackers can also be used to remove your best links. Keeping track of your links is the key to managing your online reputation. Be wary of:
- Links from sites written in a foreign language
- Links that trigger malware warnings
- Links from gambling, adult and other illicit topics
- Sites with over 50 links on a single page
There are many tools you can use to monitor your backlink profile. Open Site Explorer and Ahrefs is one of the best tools you can use. You can also use MonitorBacklinks.com.
Keep website secure from malware and hackers
The key to avoiding negative SEO is keeping your website as secure as possible. If hackers cannot get in, you will not have to deal with deleted links. As a web designer Santee, you need to consider doing the following things when securing your website:
- Install Google Authenticator plugin. This provides a 2 step verification login.
- Create stronger passwords and encrypt your login page
- Create backups of your website regularly. This will make it easy to restore it in case it is hacked.
- Install antivirus
Protecting your website from negative SEO is the best thing you can do to keep your business thriving. If you feel overwhelmed, don’t be afraid to seek help from web design agencies. They have the resources to secure your website and protect it from negative SEO.
