Month: January 2018

Web design Santee requires that you keep up with the trends. There are so many changes taking place in the realm of web development and online marketing. It is your duty as a web designer to implement these changes and embrace the best practices in web development. As the year kicks off, the purpose of this post is to educate you on the top trends that you ought to embrace from now onwards.

Mobile first
In the past decade, mobile technology has advanced significantly. We are living in the age of mobile devices where most of the Internet searches are done using mobile devices. With that in mind, you have to keep mobile first as a web designer Santee. Over 60% of the traffic you will be getting will come from mobile users. Don’t lock them out.

In addition to that, it is important to note that search engines, with Google leading the way, are giving priority to websites with a mobile friendly design. What this means is that having a mobile friendly website will improve your ranking. Google actually ranks mobile searches differently.

Custom illustrations
One thing you cannot afford to do as a web designer Santee this year is to use stock photos for all your illustrations. This might have worked in the last few years but it is definitely time to change. People can now tell fake from original. If you rely too much on stock photos, your website will look doctored and that will hurt your reputation. Whenever possible, you must use custom illustrations. If you sell clothes, take photos of your products and use them on your website. Don’t download random photos online and use them.

High quality content
Another thing you will have to invest more resources in is the content. People come to your website to gain more knowledge. In addition to ensuring that you have the best web design Santee, you have to ensure that your website has the best content. High quality content will keep visitors coming back and also boost your search engine ranking. Post original content and follow all the SEO rules more so when it comes to link building and keyword density.

Less clutter
Last but not least, your website this year should be clean. No more clutter. Quit beating about the bush when introducing something and go straight to the point. The busy day schedules of people today don’t allow them to spend too much time reading texts. Make use of explainer videos and add subheadings and lists in your text content.

Web design Santee

Web designers Santee don’t just want to create a beautiful website, they want their remarkable work to be seen. It makes no sense in creating the most remarkable website only for it never to be seen. To make sure this never happens, you need to invest more in search engine optimization (SEO). In this article, we shall be taking a look at the top things you need to do to boost your search ranking in 2018.

Use the mobile-first approach
Statistics show that 6 in every 10 Google searches are made from mobile devices. What this means is that a whopping 60% of the searches made are done using mobile devices. As a result of this, Google gives ranking priority to websites that have a mobile friendly layout. As you work on your web design Santee, it is imperative that you make sure that it is mobile-ready. That way, you will not only benefit from better ranking but also accommodate potential clients who are accessing your website using mobile devices.

Make better videos
Most web marketers don’t understand the full benefits of implementing videos in their web design Santee. This was big in 2017 and will be bigger this year. Research shows that 43% of internet users want to see more video content. As a result of this, Google is giving ranking priority to quality video content. It is estimated that by 2021, video content will make up for 80% of online traffic. As you make changes to your search engine optimization strategy this year, make sure that your new strategy includes adding video content.

Useful content that is easy to consume
Over the years, you have heard that the best way to achieve high ranking in search engines is to invest in high quality content. This hasn’t changed. Great content will boost your ranking. As a matter of fact, the only reason people keep coming back to your website is because you offer them with informative content. This year, you must stop copy-pasting content and then modifying them so that they look original. Hire a team of professional writers and let them create high quality web copies and blog content. As a web designer Santee, you must focus on providing high quality content that is easy to consume; being easy to consume means that the text is legible with proper use of white spaces, bullets and subheadings.

There are many changes taking place in the realm of online marketing. Make sure you embrace the best trends. Doing the same things you have been doing in the last years will not benefit you. Take a step forward.

Web designers Santee