Web design Santee has come a long way; from the age of text-only websites to intuitive parallax layouts. Whether you want to create a website for your business or for personal use, there are several things that you will need to do. In this post, we shall be taking a look at the 2 key things that every website must be able to do.
Get visitors to stay on past the blink test
The blink test basically refers to whether the first-time visitors to your site will stay on or decide to leave. Will they stay on your site longer than 15 seconds? An experienced web designer Santee will tell you that a successful website has to pass the blink test and keep visitors coming back. To achieve this, there are a few things that need to be done.
- Create a simple layout that is aesthetically attractive
When a web design is too complex, it often pushes visitors away. This is more so if the web elements are too confusing. Simplicity is the ultimate sophistication. The layout of your site needs to be clean and simple. It should be easy on the eyes too. The goal is to create a site that makes access to information easy. It should have an intuitive navigation menu, elements kept on a grid rather than all over the pages, less cluttered and uses complementary colors.
- Killer content
A great web design will not keep your visitors on your website. Visitors landed on your website because they were looking for answers. Provide high quality content that is not only search engine optimized but one that is useful to your target audience. The content must also be easy to consume. Make use of white spaces, catchy headlines and subheadings and also use bullets. Internet users are skimmers. They hate reading. Don’t forget to add relevant images to your content.
Draw traffic to its pages
Now that your website is up, your work is far from over. The next step is to drive traffic to your website. Doing so is a continuous process. If you plan on using a web designer Santee make sure he has the experience and resources needed to help drive traffic. Here are some of the things you will have to do:
- Link building
- Citations
- Post new content regularly
- Use relevant keywords; both single word and long tail keywords
- Create permanent 301 redirects
- Social media integration
These are the core things that a website must be able to do. Never be in a hurry to get your website online. Get everything right before presenting it to your target audience.
