Why Your Website is Losing Precious Leads

Even with the best web design Chula Vista, you might notice a decline in lead generation over time. This is because your web design is not the only thing that determines the amount of traffic that you get. There is a lot more that needs to be done for you to generate more leads. In this post we shall be looking at the top reasons why a website starts losing leads.

Outdated website
If your website is outdated, it will make your company look outdated. This is more so if your website lacks a responsive web design. If you are still using the same design you used 5 years ago you are giving your clients the wrong impression. Hiring a web designer Chula Vista to update your website is the key to increasing leads. You might have to start from scratch when redesigning your website but the end result will leave you wondering why you tool so long to update the website.

Slow load time
If you have been keeping up with the stats, you may have learnt that 47% of visitors expect your website to load in less than 2 seconds. If your website doesn’t load fast enough, visitors will simply hit the back button and move on to a different website. There are many things you can do to speed up your site. They include resizing your images, cleaning your CSS, minimizing the number of 301 redirects and enabling caching.

Poor branding
If visitors are not able to figure out who you are as soon as they land on your website, there is a good chance you are using poor branding. A strong brand is the key to successful online marketing strategies. You need to make sure that you have a clear brand, value proposition as well as a clear mission statement. Branding is a process that has to be taken seriously.

Unclear messaging
Within seconds of landing on your website, visitors should have an idea of the value your business will offer. If your website has a disjointed or unclear messaging it will end up confusing visitors. Forcing visitors to work hard to understand what your website is about is the number one reason why you are not generating leads. Your website’s messaging should be tight; saying a maximum of three value propositions.

Vague CTAs
If visitors don’t understand the next step from the CTA, your CTAs are weak. Calls-to-action need to be clear, direct and definitive. They should be something like: Call Now, Request a Demo, Schedule a Consultation, Download Now and so on. The CTAs must also be placed in different spots of your website and in relevant spots. Don’t add ‘Download Now!’ if the page wasn’t talking about downloading anything.

There are many more reasons why your website might be failing. The above are, however, the main reasons. You have to keep improving your website and keep up with the trends.

Web Design Chula Vista