Having the best web design Chula Vista is not enough to help your web shop sell more of your products and services. To enjoy the benefits that come with having an online store you have to do more than just create a beautiful store. In this post we will be looking at the top reasons why your web shop might not be performing as well as you would want it to.
Rarely appears on search engine results
The search for a product online starts on search engines. If your products or services don’t show up when customers search for related products, that is the top reason why your web shop is not performing as well. In this case you need to invest more in search engine optimization. When your website is ranked high in search engine results, potential customers will be able to find your store and products much easier. Combine SEO with SEA for better results.
Takes long to load
Being found on search engine results is important but how fast your web pages load is more important. You will be amazed by the bounce rate websites with slow loading pages register. The worst thing with a high bounce rate is that it will impact your search engine rankings negatively. If your pages take longer than 5 seconds to load up, you need to talk to your web designer Chula Vista and have them optimized. More often than not, web pages are bloated by unnecessary graphics, using cheap or unreliable hosting services and adding too many unnecessary elements. You need to fix your website so that it loads in less than 3 seconds.
Your web shop is not mobile friendly
More than 60% of Internet searches today are done using mobile devices. People will still search the web using their mobile devices even when there is a laptop or desktop computer close by. Failure to accommodate to mobile users can be disastrous for your web shop. Visitors should not just be able to access your website on their mobile devices but also complete a purchase. The best thing about having a mobile friendly website is that it will boost your search engine rankings.
Its purpose is unknown
If visitors cannot determine what your website is all about, they will click away. You need to use taglines and slogans to communicate what your business does. Let visitors know why they should care about your business.
Other mistakes worth mentioning include requiring visitors to sign up before they can view your content/products, making it hard for customers to contact you, using low quality images and making it hard for visitors to navigate through your website and search for products. Always work with an experienced web designer Chula Vista when creating your web shop.