What is Page Speed and how does it Impact Your Website’s Success

Web design Chula Vista has to be created with speed in mind. The common mistake people make is that of assuming that provided that they have a magnificently designed website, getting the right traffic will not be an issue. This cannot be any further from the truth. How fast your website loads has a more significant impact than the look of your website. This is why web designers focus more on creating websites that load fast. Remember that you only have about 5 seconds to impress a prospective client. A website that loads slowly will send the wrong message.

What is page speed?
Page speed is defined simply as the measurement of how fast content on a web page loads. This is according to Moz; the search engine optimization software provider. It is possible to track and monitor your page speed using tools such as Moz and Google Analytics. Constantly tracking and monitoring your page speed is something you have to do on a regular basis as a web designer Chula Vista. This is because as you add more elements to your website, its speed can decline. More images, videos and plugins have been found to be the main cause of slow loading pages. Poor coding can also cause this problem.

Why is page speed so important?
How fast your page loads will affect the user experience, lead generation/conversion, keyword rankings and brand reputation. Studies show that 47% of the consumers expect a page to load in just 2 seconds. Studies have also shown that 40% of visitors will abandon a page if it takes longer than 3 seconds to load up. A 1 second delay can actually affect the success of your page by up to 7%. Here are some of the ways page speed will affect the performance of your speed.

User experience
Prospects need to find it easy to do business with you. If your website takes longer to load or navigate, prospects will assume that that is a representation of the kind of products and services that you offer.

Lead generation or conversion
If your website doesn’t load fast, prospects will abandon it. This means they will not complete the conversion action. You will notice a lower conversion rate.

If more people keep abandoning your website because your website loads slowly, this will be registered by Google as a high bounce rate. Your website will be considered not to be user-friendly and this will cause your ranking to be pushed further down. Page speed is being used as a ranking factor today.

Brand reputation
A page that takes long to load is considered to be cumbersome. Needless to say, your website is a reflection of the products and services you offer. Slow website will affect the reputation of your website.

There are so many negative impacts of a slow loading website. As you work on a web design Chula Vista, your focus must be to reduce the clutter and only include the relevant elements. You also need to select a great hosting service, refine your code and cut back on the use of media files on your website.

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