What Exactly is SEO?

Before you start working on your web design Chula Vista it is very important that you understand what SEO is. As you may already know, SEO stands for search engine optimization. SEO is defined as the process of organizing a website’s content by topic in order to help search engines understand the users’ intent when searching. As you create your website you have to keep SEO in mind. That way you will be able to build a website that enables you to get a better search engine ranking.

However, consider it is a lot of work to get your website ranking well on search engines, it pays to work with search engine optimizers. These are people who optimize a website to help it show up higher on search engines thus gaining more organic traffic. Your web designer Chula Vista may be a search engine optimizer or have a team for that purpose.

Whether you plan on handling SEO on your own or using a search engine optimizer you need to understand the three types of SEO. These are on-page, off-page and technical SEO.

On-page SEO

Focus here is on the content that is on a web page. The search engine optimizer focuses on optimizing that content to boost the website’s ranking for the specific keywords that the website uses. This often involves the use of keywords and link building within the website.

Off-page SEO

Just like the phrase depicts, this focuses on links that direct to your website from other websites. The number of backlinks and publishers carrying those links determines your ranking on search engine. However, for you to benefit from off-page SEO you must vet the target websites carefully. If your website has links from websites with a bad reputation it will not rank well. This is because search engines will assume your website has a bad reputation too. It is the work of your search engine optimizer to make sure that you are adding backlinks from reputable websites that have a good ranking.

Technical SEO

This is an area best handled by an experienced web designer Chula Vista. Focus here is on the website’s architecture. You need to examine the backend of the website to make sure that the web pages have been set up correctly. Google doesn’t just consider the keywords but also the code of a website. Making sure your website has been coded properly will significantly boost your search engine ranking.

When it comes to online marketing a great web design Chula Vista will not be enough. More work has to be put in in search engine optimization. This is why SEO is so important. It is also good to note that SEO is not something you do once but continuously.

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