Web design Chula Vista alone will not help you accomplish your online goals as a business. You will need to market your website and brand in order to get the exposure that you need. One of the best ways of doing this is through social media marketing. In this post, we shall be taking a look at the important facts you need to understand about social media marketing.
Live-streaming video is the buzz
As the Internet speeds continue to improve, Internet users are more interested in videos. Not many people are pro reading text. This is one of the key reasons why the buzz is live-streaming video. According to the Social Media Examiner, approximately 73% of the marketers plan on increasing their use of videos. That was back in 2016 and the buzz has shown no sign of slowing down. Facebook is even giving preference to Facebook Live videos. As a web designer Chula Vista, you have to account for the use of videos not just on the website you create but also in your marketing endeavors.
Facebook is still the most important social media platform
In spite of the recent attacks that the platform has had in regards to user privacy, Facebook is still the most important social media platform. In addition to generating organic traffic to your website and helping you get referrals, Facebook is the best platform for online advertising. It is today the pay-to-play space for both brands and companies.
Content should not be treated as adverts
The main mistake that most marketers make when it comes to content marketing is that of treating content like advertising. Content should be treated as an opportunity to deliver valuable insights to the target audience. Using your web content to advertise will only push potential customers away. Successful online marketers create value for their audience in their content while at the same time establishing themselves as experts in their niche.
Engaging content is the key to online success
The main challenge that most online marketers have is that of creating engaging content. You may have the best web design Chula Vista but if your content is not great, you will end up not achieving the success that you want. Creating engaging content is hard but it is the key to achieving a wider market reach and getting better returns on your investment. Invest more in content.
Build trust, not traffic
Last but not least, when it comes to social media marketing, your focus needs to be building trust rather than gaining more traffic. You want your audience to trust you. You can have loads of traffic but if your audiences don’t trust you they will not take the action you need them to take.