Web design Chula Vista has to be done with social media in mind. Whether you like it or not, social media will always be a big part of online marketing. Most of the people you are targeting are on one or more social media sites. It is your job to get to them else you will miss on lucrative leads. In this post, we shall be taking a look at a couple of tips you should use when integrating social media in your website.
Use visible buttons
To help visitors connect with you on social media and even share your content, you must ensure that they can easily connect to your social media sites. You do this by providing visible social media buttons. Social media buttons that are on top, bottom or along the side of a page work best. You also need these buttons on the navigation. It is important to understand that the social media buttons are basically links. If they are not working properly, they will hurt your online success. Ensure that the links work properly and open in a different window.
As a web designer Chula Vista, it is good to note that you don’t have to link to all your social media sites. If you have many profiles, your site will look cluttered. Only include the popular sites like Facebook, LinkedIn and Twitter.
Only integrate if it makes sense
There is no need to do social media integration pointlessly. Make sure that it always makes sense. For example, it doesn’t make sense to add links to social media profiles that you no longer use. Yes you will get the backlinks but the results will not be as great. You only need to add the most active social media channels. Don’t be afraid to leave out the sites that you no longer use.
Use up-to-date social media buttons
The social media changes rapidly and so does the social media buttons. Using buttons that are two years old will confuse your visitors. Some people will even assume that the old social media buttons are not legit; that they are tools being used by hackers to hack the unsuspecting users. Keeping the social media buttons up-to-date is a very important thing to do.
Adhere to the terms and conditions
When using the social media buttons, it is imperative that you adhere to the terms and conditions. Did you know that Google+ does not allow you to use it for content entries and that you cannot use Facebook to operate a brand?
These simple points will help you get started on the right foot when it comes to social media integration. Don’t just add any button on your web design Chula Vista. Make sure the social media button addition makes sense and that you are adding buttons to active social media pages.