When it comes to web design Chula Vista, not many people consider building a landing page. They consider this as a separate web page that doesn’t matter a lot. If this is your belief, then you need to think again. A landing page plays a very important role in online marketing. It is the page visitors are directed to when they click on the calls-to-action. Let us take a look at the real importance of having a landing page.
The core purpose of a website is to generate traffic and to convert leads into paying customers. In doing so, landing pages are indispensable. Studies have shown that marketers that make use of landing pages have a higher rate of lead capture than those that don’t. A landing page is more effective than sending visitors to a home page. Landing pages are simple and get right to the point in convincing buyers to do business with you. Although it is time consuming to create landing pages, you can save a lot of time when you hire a web designer Chula Vista to help with that.
Collect prospect demographics
Did you know that you can use the landing page to collect information from your visitors? This is done by providing a simple form on the landing page that has to be filled in order for visitors to get the reward. The form can request basic information such as contact details and demographics. The contact details can be used to market directly to customers whereas the demographics can help the marketing team to tailor their content to individual customers. With the demographics, marketers are able to understand their new leads and segment them accordingly.
Being able to know how engage a prospect is can help you pay more attention to the right channels. For example, with the landing pages, you will be able to identify the prospect that downloaded the most offers and signed up for the webinars. Such information will help you know who is highly engaged and ready to place an order. The data from landing pages can be tracked and analyzed to understand how the marketing offers you are using are performing.
There are many other reasons why you should consider investing in a landing page. Ones worth mentioning include offering clarity and purpose, removing distractions, forcing visitors to make a decision and to test and optimize your marketing strategies. Once you finish working on a web design Chula Vista, the next thing you should do is to create a landing page.