Top Reasons Why Landing Pages are a Must Have

Every good web designer Chula Vista that you meet today will recommend that you create a landing page. This is a web page that serves as the entry point for your website or to a certain part of your website. The landing pages are great for driving traffic, improving SEO and building your brand. It is estimated that about 68% of B2B businesses use landing pages to generate leads for future conversions. But why should you consider creating a landing page for your website?

Local content
If you have been keen on search engine optimization, then you know that having local content is one of the best ways to rank high on search engines. Creating landing pages that have localized content is the best way to build local content and link to your website. The web design Chula Vista for your landing page should be similar to that of your website and must also be free of clutter in order for it to load fast. Make sure that your landing page is mobile friendly too.

Deepen connection
Your clients want to feel that you understand their plight and that you can offer them the solution that they really need. You can achieve this with landing pages. Start by creating a landing page for all your social media sites from Facebook to Twitter to LinkedIn. Each landing page needs to be personalized to each network. In so doing, you will be able to deepen the connection with your audiences. Your landing page should acknowledge the connection with visitors that come from your social media profiles.

Smart content
Landing pages can be created to address a specific market segment, product or key content segments for the business. This will help funnel visitors to the specific types of content that they are looking for. There are tools you can use with your landing pages. Survey Funnel, for example, can help visitors tell you was they need and direct them to the exact content they desire.

Lead capture
One of the primary reasons why you need to use a landing page is to capture leads. You can create a landing page that has audio, video, images, descriptions and intuitive call to action in order to capture leads.

Advertising conversion
A landing page is a single standalone website. You can make the content on the landing page as relevant to your ads as you want. It is also possible to create as many landing pages as you want to experiment different marketing combinations.

The best thing about landing pages is that they rank well on search engine results. You just need to make sure that you create a great web design Chula Vista and use the right keywords.

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