When it comes to web design Chula Vista you have to think beyond the aesthetics. There is more to an effective website than just how it looks. In this article we will be discussing the things that your small business website must have for it to bring the results that you need.
Clear description of who you are
A common mistake in most business website is failure to let the visitor know what the business is about. Not many visitors will take the time to look around. If they can’t find what they are looking for on the homepage, most visitors will just leave your website. To avoid this issue, your web designer Chula Vista needs to make sure that your homepage clearly states the name and sums up the products or services that you offer. Letting visitors know what your business is about is the key to grabbing their attention.
Simple and sensible web address
This is where the domain name comes in. For starters, you need to go with the .com. Yes .org might be attractive but before you consider it check if you can get the .com. People type .com instinctively. In addition to that, you have to keep the domain name short, easy to say, spell and remember. The last thing you want is for a small typo to send visitors to the website of your competitor.
Easy to navigate
Always assume that your visitors have no technical skills. Create a website that is simple and easy to navigate. Moving from the homepage to the products page then to the contact page should not be a hassle. Your website needs to be axiomatic. Don’t force visitors to guess what to do next. Use a simple web design Chula Vista and include your contact information at the top or bottom of every page.
It is hard to do business with a stranger. That is why most online shoppers go through reviews and testimonials before purchasing anything. To win the trust of your visitors you need to include customer testimonials on your website.
Call to action
Tell your visitors what you want them to do. This is where the calls-to-action comes in. If you need a visitor to sign-up to your newsletter or to simply contact you, you need to tell them that. Make sure you use special buttons or simply highlight the text for your calls-to-action.
Other important things you should do is to have a sound SEO strategy, always add fresh and high quality content regularly, get an SSL certificate and simply design a website that is friendly to your target audiences.