More often than not, your web design Chula Vista is the root cause of the high bounce rate. You may have the best website but if it is not optimized properly it might be the reason why most visitors abandon your site right after getting on it. The worst thing about a high bounce rate is that it will impact your search engine ranking too. But how do you know if your web design is the root cause of the high bounce rate?
Slow load time
The first test you need to do is check how fast your pages load up. In an effort to create a remarkable website, a web designer Chula Vista might end up adding too many elements that clog the website. If your web pages take longer than 3 seconds to load up, then your web design is the cause of the high bounce rate. Studies have shown that visitors give up on a website if it takes more than 5 seconds to load up. Improving the load time of your pages will significantly reduce the bounce rate.
This is another major thing you have to consider. Navigation issues are the main cause of bounce rates. If a visitor cannot find his way around your website, he will get frustrated and end up clicking away. Your navigation structure has to be intuitive. Visitors should not have any trouble moving around your website.
A cluttered website will also cause the same negative effect. When a page is cluttered, visitors will have a hard time finding the information they need. As a result, they will have no reason to stay on your website. Your web design Chula Vista has to be intuitive else you will lose visitors.
Increasing conversion is the objective of practically every website. The problem is that some people go overboard. This happens when a website is filled with popups. Popups are a distraction and will lead to a high bounce rate. The case is the same if your website has auto-play videos and audios. Anything that is intrusive will reduce the reputation of your landing pages and diminish the overall value of your content. Refrain from using web elements that will be a distraction.
Content that cannot be skimmed
Your audiences are always pressed for time. They want to skim through your content to find the point they are search for. If your content doesn’t have subtitles, listings and highlighted points, it is not skim-able. The use of whitespaces will further make your content easy to read.
There are many other negative things that your web design Chula Vista may have such as an ugly design, requesting for too much information and ignoring mobile users. The key to success is to ensure that you keep up with the trends and work with a web designer who knows what he is doing.