A web designer Chula Vista understands that simply creating a great website is not the final step in lead generation. There is a lot of work that has to be put in. In this article, we shall be taking a look at some of the most important things you need to do to boost lead generation.
Invest more in SEO
The first step is obviously to increase the traffic that gets to your website. This is where search engine optimization (SEO) comes in. Search engines are the main sources of web traffic. Having a good search engine ranking will boost traffic to your website. To do this, you have to start by investing in a responsive web design Chula Vista. This will guarantee that your website loads smoothly on both desktop and mobile browsers. Second you will need to do a thorough keyword search. You will also need to increase the number of inbound links that your website has.
The secret to success when it comes to SEO is to invest in high quality content. The quality of your content will affect your ranking and also determine the number of repeat visits and shares that your website gets. Your website needs fresh content that is updated regularly.
Create compelling CTAs
Away from SEO, you will need to spend a little more time on your call-to-action. Your web pages should have enough CTAs which are clearly visible and ones that compel visitors to complete the desired action. The CTA should be clear on what is required from the visitor and what they will find. For example, instead of saying, ‘Get pricing’, you need to say, ‘Get your custom quote today’.
Add simple forms
Some CTAs redirect visitors to a form that they need to fill. If this is the case with your website, it is imperative that you make the forms as simple as possible. Nobody wants to fill form after form just to get a free offer. You need to require as little information from visitors as you can. You need to get rid of fields that are irrelevant. Long forms are a turnoff and will keep you from generating more leads.
Implement anti-spam tactic
Last but not least, you must implement anti-spam tactics. There are so many tools that your web designer Chula Vista can install for this. CAPTCHA is the best tool for preventing computer generated spam. With an anti-spam tactic, you will increase the value of the leads that you get.
While this list is not exhaustive, it will get you started on the right path. You should also take time to evaluate your lead generation at regular intervals to make sure you are getting the most from your website.