The whole purpose of creating an amazing web design Chula Vista is to create a website that increases conversion. Your website should be the funnel that brings more visitors to your business. If it doesn’t help you do this then there is no point in having one. In this post we shall be taking a quick look at important things you should do to increase conversion.
Add customer testimonials
Prior to purchasing anything most people take the time to listen to what other customers are saying. The comments of previous customers are so important because they help new shoppers avoid costly mistakes. It is for this reason that as a web designer Chula Vista you should include an area for customer testimonials on your website. Honest words from other customers help make your products or services more tangible to customers that visit you online.
Add obvious call to action
As much as visitors want to have control on your website they also want to be told what to do next. This is why you should include calls-to-action. The purpose of this is to tell your visitors exactly what you want them to do. You should add the call to action at strategic places. The call to action also needs to be detailed and highlighted with special buttons or text. Make it hard to miss.
Understand the basics of SEO
Without search engine optimization your website will not be found. As a result you will not get many visitors to convert into paying customers. Investing more in SEO will increase your sales. You don’t need to employ mysterious, ninja, black hat SEO types to rank. Choosing the correct keywords and putting in plenty of quality links will boost your ranking. Paid search optimization will also work great if you have extra money to spare.
Add quality content regularly
The quality of your content and how often you update it is what determines if you will get repeat visitors or not. High quality content is also easily shared and thus will give you more exposure. You need to add social share buttons in your web design Chula Vista to make your content easy to share.
Secure your website
A secure website is more trustable. That is why you should get a secure hosting platform and also get SSL encryption. Web browsers will inform visitors right away if your website is secure or not. If it is not secure you will lose potential clients.
Make it easy for visitors to contact you
Last but not least you need to make it easy for visitors to contact you. If they are not able to contact you then you will not be able to convert them into paying customers. Have a contact page and include your contact information on every page.