How to Effectively Optimize Your Website for Google

Your primary goal when working on a web design Chula Vista is to come up with a website that will be found. This is never a simple task. This is more so when you consider the fact that search engine algorithms are always changing. There is simply a lot that needs to be done to achieve this goal. In this post, however, we shall be taking a look at the best ways to optimize your website for Google.

Why Google?

When searching for something online, most people rely on the Google search engine. Google is actually the term people use when referring to Internet searches. It accounts for 92.19% of all Internet searches. Bing comes second with 2.61% and Yahoo in third place with 1.85%. While there are many other search engines out there, optimizing for Google is the wisest thing to do. Here are some of the things you need to do to effectively optimize your website.

Local searches

Local searches are the most popular types of search results. This is where you target audiences in a specific region. To succeed with local searches, the first thing you need to do as a web designer Chula Vista is make sure your website is mobile friendly. 30% of mobile searches are location related and 76% of all local searches result in a phone call. To optimize your website for local searches you also need to do the following:

  • Build backlinks from relevant and high authority local websites
  • Use location-specific keywords
  • Add your address on the footer with relevant markup/schema
  • Take advantage of Google My Business Listings

Optimize for featured snippet results

If you are able to get a featured snippet, you will get two times higher CTR. However, for your web content to be featured on the featured snippet results your website has to appear in the first page of search engine results. 70% of snippets are from websites in the top ranking positions. This means you still have to do your part to get your website on the first result page of Google. Content that gets in the featured snippet is one that answers questions, gives listings or content that is in a chart or table format.

Getting top ranking on Google requires consistency and adhering to all the ranking rules. Even when you get on top page you will still have to keep working harder to maintain your high ranking position. Keeping up with the search engine algorithm changes, trends and being consistent is the key to being effective in search engine optimization.

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