How to Create a Website that Drives Sales

Web design Chula Vista is not something you can rush. You have to evaluate all your options before implementing an idea. This is because the whole purpose of building a website is to reach out to target audiences and compel them to take action. This will not happen if you don’t plan your website properly. In this post, we will be taking a look at the things you need to do when designing a website to drive sales.

The colors you use on your website will have an impact on its performance in lead generation. Studies have shown that switching from green to red, something that was done by Performable, led to 21% increase in conversions. Ript Apparel also changed from green to yellow and registered a conversion increase of 6.3%. Red and green are colors that people with color blindness or deficiency struggle most with.

The color you use on the call-to-action of your website has to be well thought out. As a web designer Chula Vista, you also need to think about your target audience. For example, if you are targeting, women, the best colors to use are green, blue and purple. For men, you will need to focus more on green, black and blue. The least effective colors to use on CTA have been found to be orange and brown.

The use of product videos has been known to boost sales and conversions significantly. The amount of boost varies but companies have noticed an increase of up to 144 percent. B2B businesses or service-based companies can also leverage on videos to share their company stories or to discuss their differentiators. Videos can be used together with text. If you have been keen on the latest trends in online marketing, you may have noticed that audiences are more interested in watching videos than reading pages of text.

Ease of use
How easy is it to use your website? A web design Chula Vista has to be designed with ease of use in mind. The navigation ought to be intuitive and the important information should be placed above the fold. The worst mistake you can make is that of forcing your audiences to hunt for the information they need. Your website needs a simple navigation so as to enable users to find the information they need intuitively.

White space
There is nothing more boring than reading huge blocks of text. The lack of white spaces cause a website to look cluttered. Your page elements need to have white spaces.

Catchy headlines
Last but not least, you need to create great headlines. The headlines you use as a web designer Chula Vista are what will tell your audience if they will find what they are looking for on your page. A good headline will address the solution in bold.

These simple tips will help you create a better website. All in all, this list is incomplete. You have to keep up with the trends. There are so many techniques being used by web developers out there.

Web design Chula Vista