Getting Your Website Ready for Marketing
Once you create a website the next step is to get it ready to market. Did I say “Get it ready to market”? Yes. I did. Just because your website is created doesn’t always mean it’s tuned to be what it needs to be. There are things you need to consider prior to marketing your website:
- Who is your target audience? – This is an important item to consider. If you’re marketing to consumers or businesses? If it’s retail or wholesale? Whomever your target audience is make sure you speak their language
- What is your website goal? – This is a point that many website owners miss. Your website should have a goal. Whether that goal is to generate leads, sell a product, gather email addresses, or whatever. Make sure you establish goals for your site and achieve them.
- Does your website meet SEO requirements? – If you’re looking to get ranked on the Internet you’d better make sure you have your “on-page” items done.
- Are there “Calls to Action” on your website? – If not, then what are you doing even having a website at all? Every site needs a call to action even if you’re just providing information. A call to action on an informational website can even be something as simple as “Find out More” with a link to more content. Use them.
- Is your website Responsive? – Responsive means the website sizes down appropriately to display well on whatever device is being used to view it. Some refer to this as Mobile Friendly but that’s just a part of it. Google doesn’t like your site if it’s not Responsive. Make sure it is because besides Google, consumers don’t want to have to pinch to see stuff anymore.
- Have you created Social Media sharing icons on the site? – If not, then get it done. Getting people to share your website is free marketing for you. Give them the opportunity to do it easily.
These are just a few of the items to consider before you launch your marketing initiatives. Consider them before you market your website or you might just be wasting your marketing dollars!