Factors that Impact the Impression Visitors have of Your Website

Web design Chula Vista plays the biggest role in impacting the impression visitors have of your website. A good impression will increase chances of visitors returning whereas a bad impression will be hard to overcome. When working on your web design, it is very important that you pay attention to the key factors that impact first impressions. Here are the top factors and in no particular order.

Load time
This is a no brainer. Nobody wants to be on a website that takes more than 10 seconds to completely load up. As a web designer Chula Vista, you must understand that your visitors are impatient. Slow loading pages will push them away. Focus on creating fast loading pages as these will encourage the visitors to navigate through the website knowing they will not be forced to wait for a page to load.

Error messages
If the first thing a new client sees on your website is error messages, he or she will not be impressed. There are so many errors that occur. The worst errors are those telling the visitor that the website is down. This shows unprofessionalism. Pick a good hosting service and do everything within your power to ensure no error message ever show up on your site.

The colors used in your web design Chula Vista will definitely impact first impressions. Picking the right color combination can be hard but the good news is that there are online tools you can use to make work easier.

The logo you use must help brand your business in the way you wish for your clients to think of you. You need to invest more in branding. If the theme of your website looks completely different from your other branding materials, you will lose clients who might think the website is a scam.

It is obvious your website has to make money. This is done by offering advertising space. However, before you start posting ads on your website, you must ensure that they will not impact your web design Chula Vista in a bad way. For example, popups are always a turnoff; avoid them. The advertisements you use must also be related to what you offer on your website.

Clarity of purpose
Nobody wants to go through all the text on the homepage just to understand the purpose of a website. The purpose should be known right away. You can do this by adding a descriptive tag line that sums up the purpose of your website. Having an About Us page will also be quite helpful.

Quality of images
The images you use will also have an impact on the impression visitors have of you. Low quality images or those that seem to have been copied from other website will impact your online reputation negatively. Make use of high quality images and videos.

There are many more things that can impact the first impression of your visitors. The key is to learn as much as you can about your audience and keep an eye on the trends before you start working on your website.

Web design Chula Vista