Creating a great web design Chula Vista takes time and money. Once that is done, the next step is to market it extensively and keeping fixing its flaws. Even so, some people still find that their websites are still struggling. If this is the case, a simple website audit can help you identify the weak points. In this post, we shall be taking a look at the four things you need to look at when evaluating your website.
How long does it take to load?
The first thing you need to do in a website audit is to do a speed check. You should note that 50% of the visitors that will come to your website will expect it to load up within 2 seconds or less. Have you clicked on your website’s link from Bing or Google? How long did it take load up? If it took longer than 4 seconds to load, you need to review it and address the issues that are causing it to take long. As a web designer Chula Vista, some of the things you can do to improve the load speed include changing to a better web host, reducing the clutter and scaling the images on your website.
Is everything working properly?
If certain functions on your website are not working properly, they will cost you a great deal of business. You need to navigate around your website to check if everything is working smoothly. For your website to be effective in generating leads, everything has to work properly. You should check your website for:
- Broken links
- Missing files or images
- Misdirecting pages or bad redirects
- Visual issues with text or images not displaying properly
Focus should be on the pages that are critical for conversion. These include the ‘Contact Us’ page, brochure downloads and sign-up forms.
Is the messaging accurate?
The last thing you want is to change how you do business and for the old content to be what your prospects see. This will lead to miscommunication. This is why you need to update your website content regularly. You also need to make sure that your prospects understand what you are offering and that the content is written in a manner that your target audiences understand. Does your content offer value for both new and existing clients?
What is missing?
Last but not least, you need to review the websites of your competitors and check for what is missing on your website. You need to check if your website has the following:
- Clear call-to-action
- Short form submission
- Comprehensive blog
- Obvious branding
- Compelling messaging
- Company’s address or office locations
- Visible contact forms or pages
- Resources to download
- Easy to find product or service pages
These four things will help you know if your website has what it takes to excel. Don’t be afraid to hire a professional for a thorough website audit.