Web Design Trends to Embrace in Preparation for 2020

When it comes to web design Chula Vista, there is no such thing as a perfect website. This is for the simple fact that trends keep on changing. What might have been indispensable five years ago is completely obsolete today. It is your job to keep up with the trends and ensure your website is up-to-date. Here are some of the key things you should consider doing in preparation for 2010.

Custom images

For years now, web designers have been getting away with stock photos. These are somewhat general photos that help add life to a website. This is not the case today. As a web designer Chula Vista, if you want to add a unique sense of character to your website you must include custom images. Custom images help your website to stand out and are great for distinguishing yourself from the crowd. The last thing you want is for new visitors to see the same exact images they saw on another website being displayed on your website. This may cost you their trust.

3D design

The use of 3D elements is becoming more and more popular. 3D graphics have already been recognized in the movie and gaming industry. Web designers are not lagging behind in this area. 3D designs are more engaging and will significantly enhance interest in your brand.

Split content

The real estate on your website is limited. That is why you have to find creative ways of making maximum use of it. A common trend you should consider in web design Chula Vista is using split content. This is where you showcase more than on important message on a single web page. The use of split content further makes your content more appealing. For example, if yours is a wildlife website, you can have the photo of a bear in which the head is visible but the back is partially covered by your message.

Hidden navigation

Still on minimalism, hidden navigation is one of the things you should try. Hidden navigation helps save a lot of space on your website. Visitors can click on an icon to reveal the navigation. Make sure the navigation icon is easy to find.

There are many more trends that you should consider for your web design Chula Vista in 2020. The key, however, is using the trends that are relevant to your website. Not every new trend is worth embracing.

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7 Things You Must Do to Make Your Website More Effective

Every web designer Chula Vista understands that not every website that is created meets its purpose. There are so many useless website online. If you want to build a website that delivers results, there are a number of things you will have to do. They include the following.

Make use of white space

The worst mistake you can make in web design Chula Vista is failing to make use of white space. The empty space between your web elements is what makes it easy for visitors to understand your message. Your website should use a minimalist design that makes use of white space. Doing so will make your content more accessible and subsequently more effective.

Keep it up-to-date

How often do you update your content? If you can’t remember the last time you updated your content then that is the reason your website is not doing so well. Search engines and visitors can tell when your content is obsolete. Outdated content will not only discourage visitors from coming back for more but also affect your search engine ranking. Creating a blog and updating it regularly is the best way to keep your website fresh. 

Include calls-to-action

You must add call-to-action on all appropriate pages. The purpose of a call-to-action is to help visitors know what is required from them and also makes it easier for them to contact you or hire your business.

Highlight your business’ value and skills

An experienced web designer Chula Vista will ensure that a value proposition is high up on your web page. Your web content should express your reputation and quality in fewer than 10 words. You also need to tell visitors how your business is better than other firms. You also need to use terms that your target audience will be interested in and create high quality content.

Account for mobile users

Ignoring mobile devices is the worst mistake you can make today. Over 60% of your visitors use mobile devices to find your content. If you don’t make your website accessible to them you will lose a lot of business.

Track what works

You cannot improve your website if you have no idea what works and what doesn’t. This is why you need to use tools like Google Analytics to give insight into your website. The information from these tools will help improve your web design Chula Vista.

Keep it safe

Last but not least you have to keep your website safe. If a web browser or antivirus software tell visitors your website is not secure they will simply click away. Keeping your website safe is the key to making it online. Start by getting an SSL certificate.

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How to Find the Best Live Chat Software

Adding live chat software to your web design Chula Vista will create a new communication channel. The best thing is that the software is offered to both small and large businesses and there are multiple plans to pick from. Whether you need a basic or advanced solution you will find it. The problem, however, is that these software are not created equal. Some are better than others. If you are in the market for the best live chat software for your website, here are some of the most important things you need to do.

Read reviews

The first step is obviously to read as many reviews as you possibly can. Your web designer Chula Vista will be happy to tell you the features you should look for in live chat software. Use his recommendations to review as many software as you can. Start with reviews that describe software then move on to reviews left by consumers. Too many negative reviews are a red flag.


The live chat software is not cheap. You, however, don’t want to spend a lot of money on software that offers the same exact features as a cheaper one. That is why taking time to review pricing is very important before choosing live chat software. While most chat software companies will require that you call or fill online forms in order to get a pricing quote, the pricing on most software is mostly charged on monthly basis. The cost mostly varies depending on the number of people that will be using the live chat as well as the special features in the software. On average, the basic plan goes for $20 to $40 per month while the high tiers can go up to $150 per month. It all depends on the company you are getting the live chat software from.

It is also good to check for additional fees such as setup and installation fees. Some companies will also charge for training. With your list of the features you need in a live chat in hand you should compare the rates from multiple companies. That is the key to finding the best priced live chat software. Don’t ignore the recommendations of your web designer Chula Vista as you search for the right software.

Finding the right live chat software requires that you have a list of the must-have features as well as a budget in mind. This will help narrow down your search. If yours is a non-profit business you should search for cheaper packages or ask for special pricing from the live chat software company.

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How to Choose Live Chat Software for Your Website

As you work on your web design Chula Vista you have to think on how your customers will contact you. Live chat has proven to be the best tool of communication today. This is because visitors can reach out to you with no added costs to discuss any question they may have while on your website. The hardest part about using live chat is finding the right software. The market is flooded with all manner of live chat software. Which one should you pick? Here are the key considerations you should make when searching for a live chat tool.

Administrator toolset

How you interact with your customers will be influence a lot by the tools you have access to. The tools you have access to will determine how you reach out to customers and the kind of data you are able to collect from them. The software your web designer Chula Vista will recommend is one that has a customizable platform. Custom features you should look for include:

  • Changing the look and feel of the chat window
  • Offline messaging
  • Mobile friendly
  • IP address blocking
  • Agent monitoring which helps see which of your agents is handling a certain conversation

While these features are valuable, not all live chat software has them. You cannot get all the features you want so you need to decide what is more important to you before selecting live chat software.

Customer chat

Taking a look at the services that are available to a customer is also very important. The live chat you add to your web design Santee should allow customers to do more than just instant message you. Customers should be able to do other things like share documents with you, and allow co-web browsing so that you can take customers to the web page they need instead of having to send them a link. Translation services will also be a huge plus so that you are not limited by language barriers.


Advanced integration will give your live chat more power. For example, with the right tool you can see where customers are coming from as well as use the data gathered through live chat to synchronize sales and marketing with customer service. The best software should be able to integrate with Google Analytics so that you can use live chat data with keyword tracking campaigns. Integration with SalesForce will also be a huge plus.

When choosing live chat software for your website you need to look for more than just the help and support that is offered. Considering the aforementioned points will help you get started in the right path whether you are new to web design or an experienced web designer Chula Vista.

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How to Ace Google Featured Snippets

As you work on your web design Chula Vista you have to think about web traffic. You want your website to get as much traffic as possible. Achieving this requires that you use a combination of strategies to achieve maximum exposure. One of the best things you can do to do is learn how to ace Google featured snippets.

What are Google featured snippets?

When a user searches for something on Google they get a special featured snippet block at the very top of the search results. This featured snippet is what is we are talking about. The snippet blocks is a summary of the answer a user asked. It is extracted from the webpage that has the best answer together with the link to that page. Google snippets are important because they help you get more traffic. But how do you ensure you get featured? Here are a few important points you need to understand as a web designer Chula Vista.

Facts about Featured Snippets

  • About 13% of Google queries return featured snippets at the very top of the results page.
  • Approximately 97% of featured snippets answer a user’s question correctly.
  • Featured snippets are either paragraphs, lists, tables or video.
  • Voice search gets answers almost exclusively from the featured snippets. 85% of paragraph snippets result in vice answers
  • Over 85% of featured snippets are triggered by long-tail keywords.

How to Optimize for Featured Snippet Appearance

The goal of every web designer Chula Vista is to build a website that gets loads of traffic. Getting your featured snippets displayed will increase traffic. Here are some of the things you can do to optimize your snippets.

  • Target keywords with questions. Queries that start with words like ‘Why’ and ‘What’ return paragraph snippets more than 90% of the time. Questions show a 480% increase in the percentage of the keywords with featured snippets.
  • Best snippets are 40 to 50 words long. Such snippets show in the answer box perfectly.
  • Google tends to truncate lists that have more than 8 items. You should create longer lists so that you entice users to click your link to find out more.
  • Use more visual content. SEMRush study showed featured snippets had an average of 12 images with appropriate ALT texts in their content. Landscape images with an aspect ratio of 4:3 are the best.
  • 83% of all websites that get featured snippets run HTTPS. As you work on your web design Chula Vista you should ensure you get an SSL certificate.

There are many more things you can do to improve your success rate when it comes to featured snippets. The aforementioned points will, however, get you started in the right foot.

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Best Traffic Estimation Tools to Measure Your Website’s Traffic

Having the best web design Chula Vista is not enough when you want to stand out in online marketing. There is a lot more you need to do including generating more traffic to your website. Knowing the actual traffic your website gets will help plan your strategies to achieve optimum results. In this post we shall be taking a look at the best tools you can use today to estimate the amount of traffic your website gets.

SEMRush Traffic Analytics

This is the best tool for competitive analysis. SEMRush is the pioneer in competitive analysis. The tool will help you get the following information about your website:

  • Number of visits to your website per month
  • Average visit duration
  • Page visits
  • Bounce rate
  • Sources of traffic
  • Paid ads traffic
  • Sub-domains together with traffic estimation

As a web designer Chula Vista you need this information to improve your website. The data from SEMRush will help identify your top traffic sources for your website. You will also be able to discover similar websites and what they are doing to increase their traffic.


This is another popular traffic estimation tool to get a traffic overview of your website. The tool offers comprehensive data on website traffic as well as other matrices. You will be able to find out the following with SimilarWeb:

  • Total visits 
  • Traffic overview
  • Traffic by countries
  • Search traffic
  • Social traffic
  • Average visit duration
  • Bounce rate
  • Audience interest
  • Competitors and similar websites

There is a free and pro plan with SImilarWeb. The free plan will be sufficient to offer enough traffic estimates. However, if you need more details you may want to get the pro plan.

There are so many more tools you can use to learn about the traffic that your website gets. The aforementioned ones will help you find the details you need about your website much faster. The most important thing is to ensure that you keep up with the trends and act on the data you get from the traffic estimation tools. For example, when you know which pages are getting the most attention you can go ahead and stress on the content on the popular pages.

Getting insight into your website is very important. The data will also help you with future projects when working on a web design Chula Vista. The traffic estimation tools helps you act on evidence rather than guesswork when improving your website.

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Tips to Help Create Better Content for Your Website and Blog

Creating a remarkable web design Chula Vista is easy. The hard part is adding great content. Content is what keeps visitors coming back for more. If your website has poor content your web design will not matter. In this post we will be looking at the most important things you need to do to create better content.

Make it easy to skim

The first thing is the most obvious; create content that is scannable. People no longer love reading. They prefer watching videos over reading texts. That is why you need to make your content as skimmable as possible. Some of the things you should consider doing include making use of subheadings, highlighting the important points and using bulleted or numerical lists. Your web designer Chula Vista must also make an effective use of white space. Your sentences should be short and the paragraphs should be small.

Keep it simple

One of the easiest ways of losing a potential client is using words that are too hard to understand. Yes English might be the first language of your target audience but there are way too many English words people are not familiar with. Keeping the wording simple and discussing your points clearly is the key to keeping visitors longer on your website. Don’t force a visitor to keep looking up words on the Internet or dictionary just so they can understand what you are talking about.

Discuss the important points first

The attention span of Internet users is pretty small. That is why you need to capture their attention right away. You should not beat about the bush in your content but rather get right to the point. In addition to that you need to discuss the most important points first.

Incorporate multimedia

Multimedia makes it easy for readers to understand what you are talking about. Studies show that people process visual information 60,000 times faster than text. Whenever possible you should use custom images to make it easy for readers to understand you. Multimedia further makes content more interesting. All in all, you should not that the overuse of multimedia will bloat your website. Use multimedia sparingly. Your web designer Chula Vista can help optimize the images before adding them to your content.

Prove your claims

Last but not least you need to offer proof. People are more cautious today when consuming online content. Giving specific real-world examples and including statistics from reputable sources will help win the confidence of visitors easier.

There is a lot more that can be done to make your web content great. You should, however, make sure that your content goes well with your web design Chula Vista. If the content doesn’t fit perfectly in your content it will end up being illegible.

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Golden Rules of Writing Web Content

Creating an amazing web design Chula Vista is just the first step in building a website. One of the most important things you need to do is create great content for your site. You may have created the most amazing website but if your content is poor or poorly structured you will not get the level of conversion you need. In this post we shall be looking at the golden rules of creating web content.

Know your audience

The worst mistake you can ever make as a web designer Chula Vista is that of targeting everyone. There is no website that can target everyone and succeed. You need to focus on a small group. Consider what your business will be all about then identify the kind of people that would be interested in your products or services. These are your audiences and you must focus on them when creating web content. It is only by identifying your target audience that you will be able to create content tailored to them and know how to effectively promote your business online.

Use the inverted pyramid model

Internet users have a very short attention span. That is why your content must get to the point right away. Don’t beat about the bush as doing so increases the risk of losing readers. With the inverted pyramid model, the most important messages should go at the top of the page then drill down to specific and supporting information. Your content must also end with tangential details.

Use short, simple sentences

A common mistake most people make is that of using sentences that are too long and paragraphs that are too big. If you have done your research in web design Chula Vista than you know that white spaces are your friend. A report by webpagefx.com stated that an average American adult reads at a 7th to 9th grade level. It is imperative that you keep everything simple. Don’t use words that are too complex.

Show, don’t tell

While it is good to create general content more so when it comes to SEO posts, you should add more weight to your claims by adding proof. Solid data from reputable sources, customer testimonials and reviews will add value to your posts. It is also good to add images to your web content to help visitors see and better understand what you are talking about.

Make text scannable

Your text must be scannable if you want to get the message across. Your content should be easy to skim. Highlight the most important points and make use of numerical or bulleted lists. Whitespaces further make it easier to scan through content.

These points will help create better content for your website. It is always good to keep up with the trends so as to inspire your approach. In addition to that you need to consult with your web designer Chula Vista for expert advice before creating content.

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Secrets to Creating a Successful Website

When planning a web design Chula Vista you obviously want to create a successful website. The problem is achieving this is not easy. There is a lot of work that has to be done in order to create a website that meets its purpose. The good news, however, is that there are a number of things you can do to ensure you end up with a successful website.

Keep it Concise

The mistake most website owners make is that of trying to be storytellers instead of getting to the point in their web content. Every web designer Chula Vista knows that Internet users have a very short attention span. That is why you must always get right to the point. The first page of your website should inform visitors right away what your business is all about, what sets you apart and why they should work with you. The same goes for your blog posts. If you take long to get to the point you will only succeed in getting high bounce rates.

Responsive design

More than 60% of your visitors will be using mobile devices to access your website. One thing you need to understand is that not all your visitors own an iPhone. There are all manner of mobile devices in the market today. It is your job to ensure your website loads perfectly on all these devices. That is why you need to create a responsive web design Chula Vista. This is a web layout that will adjust itself to fit any screen it is being viewed on. A responsive web design will further improve your search engine ranking too. This is because most search engines are giving ranking priority to websites that are mobile friendly. 

Fresh and original content

Your website must have fresh content. If visitors find the same old content month after month they will not be compelled to come back. That is why you should make the point of updating your web content at least once a week. Yes you cannot update your homepage content every week but you can keep your website alive by adding a blog that you update regularly. Regular updates keep your website from becoming obsolete in the eyes of Google and other search engines. Fresh content will also keep visitors coming back to learn more.


Security is of utmost importance in a website. Antivirus software and web browsers will alert your visitors right away if your website is not secure. People are aware of the risks of visiting websites that are not secure. As a result you may lose a lot of business for having a website that is not secure. Begin by getting an SSL certificate long before you setup your website.

There is a lot more that can be done to make a website more successful but the above points will help you get started in the right directions. The key is to keep up with the trends and implement the most relevant strategies.

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Quick Guide on How to Create a Website

While it is possible even for a novice to create a remarkable web design Chula Vista, it is always wise to work with the experts. This is because it takes more than aesthetic appeal to create a great website. In this post we will be looking at the key steps involved in the creation of a standard website.

Choosing a platform

The first thing your web designer Chula Vista will do is choose a content management system (CMS). There are so many free and budget friendly CMSs out there. The one you end up choosing will depend on the type of website you are creating. It is also a great idea to weigh the pros and cons of several CMSs before making a choice. You can narrow the list of CMS by considering the following:

  • Whether you want to avoid coding
  • Supported languages
  • Cost of using the CMS
  • Number of available templates and plugins

Get web hosting and domain name

You cannot create a live website without having a domain name and web hosting. The domain name is the address to your website whereas web hosting is where your website files will be stored. You should choose a domain name that is similar to the name of your company or the industry you cover. The domain name must also be easy to remember, type, and pronounce. Stick with the common extensions which are .com, .org, and .net. The .com extension has to be your first choice because it is the most common extension.

When it comes to web hosting, select one that is secure, affordable and one that offers the features that you need. The package you end up picking will depend on how much traffic you expect your website to get. To stay ahead of the herd you must get SSL security with your web hosting plan.

Select a template

When working on a web design Chula Vista you can get away with using templates already on your CMS. However, if you need a professional website you should consider getting a custom template. A web designer can customize a template so that it is unique to you or simply build a template from scratch for you. It all depends on what you want and how much you want to spend.

Add pages

The next step is to add web pages. There are a number of pages that a standard website must have. These are the Homepage, About Us page, Products/Services page, and Contact Us page. You should make it easy for potential clients to contact you by adding your contact information at the top or bottom of each page.

Create fresh content

Last but not least you will have to add fresh content to your website. Content is the soul of your website. It is what compels visitors to visit your website and keep coming back for more.

These are the basic steps your web designer Chula Vista will take when creating your website. There are many more things that ought to be done but they all depend on the nature of website you are creating.

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