It’s a good question that isn’t asked often enough. In fact, if you’re looking for web design you should stop for a moment and ready through this article. I’ve been in the web design business for over 15 years and during that time many things have changed. That includes pricing for web design, technology advances and everything in between. So today, if you’re looking for tips on web design Chula Vista businesses need to incorporate into their websites, then you’re in luck.
Good Usability – What is usability? It is the process by which visitors utilize your website. This means your web design should include practices that are accepted as good standards for visitor interaction. Simple things like making sure your logo is in the top left of your site, the phone number in the top right, and that you have your main messages above the page break of the site. These are just a few of the items for usability you need to include.
Call to Action – This is kind of a no brainer but it’s amazing how many people (and even web designers) forget to incorporate a call to action into their web pages. If you’re selling something or offering a service you’d better include a call to action. Simple phrases like “Start Here”, “Click Here for Whatever”, “Next” are all calls to action. Don’t forget them!
Audience Content Targeting – This means speaking the language of the visitors you expect to have to your website. This can include anything from making sure you’re not speaking “industry slang” to your consumer or even “techno babble” to someone looking to purchase shoes. Make sure you’re addressing the right crowd with the right language.
Offer Something Unique – You have to differentiate yourself from your competitors. Take us for example. We sell web design Chula Vista businesses should buy, and need to differentiate our service offering from everyone else out there. We differentiate ourselves by offering particular services included in our website design (like video production) than other companies do. That’s unique. Most don’t and won’t do it.
Try to Close the Sale – Don’t let the opportunity of having a visitor to your website easily slip away. Create incentives for consumers to choose your service.
This is, by the way, one of the main differences between our web design service and others. We think about capturing the sale or lead for every client we work with. Just ask Barry Evans of So-Cal Business Brokers. He’s a client who came to us for a website and advertising. He followed our advice and is now receiving tons of leads for his business.
So think about the things that make good web design. It’s more important than just having a nice picture or pretty site.
Here’s a scenario for you to consider. You’re a small business just starting out. You realize you need a website but you’re on a limited budget and you don’t have a lot of money (or time) to spend. But right now in your mind you’re thinking Cheap Website Design. So here’s a good question for you. What’s your biggest concern? If saving money is the biggest factor for you then there are a few options available for you that might make sense. If ease of mind, lack of frustration, and high quality are concerns for you then there’s options too.
Options for Cheap Website Design
Website Builder – (Typical Costs: $59-$95/yr) You can use a website builder through a hosting company like imsmb.com offers. With website builders you have to select from some options of pre-existing templates that might fit your needs. You will then fill in content, possibly change some images in them, and publish your website.
Pros – this is a cheap solution and will save you money.
Cons – you will end up with something like everyone else has and potentially without needed features
Template Design – (Typical Costs: $150-$495) You can obtain a template (like a WordPress theme) and have it modified. This is the next best money saving option for you. In this case a designer will help you select a theme to begin the basis of your website on and then will modify it for you. No layout or structure changes will be made. All the walls of the theme will stay in the same place as the theme you purchased but the theme will be modified to suit the your business specifically.
Pros – this is still relatively cheap to have done and you won’t end up looking like everyone else
Cons – it is not a custom design so you’ll have to settle for the general layout and look of the theme and features it offers (unless you pay for additional features to be added). You may also be stuck with some theme that incorporates plugins that can be either susceptible to hacking or incompatible with your site look/feel.
Custom Web Design – (Typical Costs: $995-$5,000) This is a straight top to bottom custom build that does not require you to settle for anything. You’re able to get quoted what you want and know your pricing before starting it.
Pros – you will get exactly what you want/like. You will also get to have recommendations from a designer who can tell you how visitors interact with a website and why it’s important to place certain things in certain positions, utilize certain colors on the site, and how to craft your website structure and flow. You can usually get e-commerce provided with custom design.
Cons – you will most certainly pay more money for this than either of the other two options and it will take a bit longer to get done.
This at least gives you a price range so you can understand what you get if you’re thinking to get cheap web design.
Once youcreate a website the next step is to get it ready to market. Did I say “Get it ready to market”? Yes. I did. Just because your website is created doesn’t always mean it’s tuned to be what it needs to be. There are things you need to consider prior to marketing your website:
Who is your target audience? – This is an important item to consider. If you’re marketing to consumers or businesses? If it’s retail or wholesale? Whomever your target audience is make sure you speak their language
What is your website goal? – This is a point that many website owners miss. Your website should have a goal. Whether that goal is to generate leads, sell a product, gather email addresses, or whatever. Make sure you establish goals for your site and achieve them.
Does your website meet SEO requirements? – If you’re looking to get ranked on the Internet you’d better make sure you have your “on-page” items done.
Are there “Calls to Action” on your website? – If not, then what are you doing even having a website at all? Every site needs a call to action even if you’re just providing information. A call to action on an informational website can even be something as simple as “Find out More” with a link to more content. Use them.
Is your website Responsive? – Responsive means the website sizes down appropriately to display well on whatever device is being used to view it. Some refer to this as Mobile Friendly but that’s just a part of it. Google doesn’t like your site if it’s not Responsive. Make sure it is because besides Google, consumers don’t want to have to pinch to see stuff anymore.
Have you created Social Media sharing icons on the site? – If not, then get it done. Getting people to share your website is free marketing for you. Give them the opportunity to do it easily.
These are just a few of the items to consider before you launch your marketing initiatives. Consider them before you market your website or you might just be wasting your marketing dollars!
Finding a Chula Vista Web Designer should be easy right? You can easily look online and choose one. But there are a few things you should know when you trying to find a Chula Vista web designer.
Not All Web Designers Can Do Everything
When you look for a web designer you need to know they can do everything you need. In fact, most web designers can’t program. That means they can’t create every feature you may want for your website. When you find a Chula Vista web designer make sure they know programming and development. We Do!
Some Web Designers are Just Freelancers Trying to Do It in their Spare Time
Hiring a freelance web designer is easily one of the worst things you can do. Why? Because it’s not their full time job meaning you won’t get their full time attention. Many freelancers come and go in and out of web design. This is because they treat it for what it is for them… a side job. At WebsiteService4All creating websites and marketing them is our Full Time job and our passion. That’s why we maintain an A+ BBB Rating!
A Web Design Company Should Treat You as a Client, Not a Paycheck
Have you ever been getting a quote from a business and started feeling like they were pressuring you into the sale? It makes you feel like you’re just another dollar in the bank to them doesn’t it? That’s what you can get from some Chula Vista web designers, but not here! Our clients are our partners. We invest ourselves in the success of your business and it shows!
Don’t forget these 3 things when you try to find a Chula Vista web designer. In the meantime Get A Free Web Design Quote here!